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Hasbro, Inc. | Company Profile, Marketing Contacts, Media Spend, Brands




Hasbro, headquartered in Pawtucket, RI, is a leading toy manufacturer with products sold in several countries. Some of America's most beloved brands, including Mr. Potato Head, Monopoly, and Play-Doh, belong to Hasbro. In addition to its own brands, Hasbro has licensing agreements with child favorites Teletubbies, Pokemon, Star Wars, Pictionary, and Cluedo.

Main Telephone (401) 431-8697
Main Fax (401) 727-5121
Primary Address
1027 Newport Avenue
Pawtucket, RI 02862
USA

Hasbro, Inc. Contacts

Contacts (5/121)
Name Title State
Brian G. Chairman, President & Chief Executive Officer RI
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (401) 431-8697
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1027 Newport Avenue
Pawtucket, RI
02862
USA

Michael H. President, North America RI
Wiebe T. Chief Commercial Officer RI
Steve Z. Chief Information Officer & Executive Vice President RI
John F. President RI

Media Spend

Media Spend Summary
Media Spend Channel

Associated Brands

Brand Media Spend
Clue *
Easy-Bake *
Operation *
Jenga *****
G. I. Joe *

Agency Relationships


Brand Agency Service From To
********** *** Media Buying, Media Planning unknown present
*** **! *** Media Buying, Media Planning unknown present
***** **** *** Media Buying, Media Planning unknown present
**** *** Media Buying, Media Planning unknown present
******* * *** Media Buying, Media Planning unknown present

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Digital, entertainment opps: Hasbro uses digital, entertainment strategy to engage kids, families


Hasbro is raising digital spend (including social media) to about 25% of its overall budget, but look for new opportunities to engage the world’s No. 2 toymaker across its TV and screen strategy, ...