Sales Lead: In August, Kids & Company (K&C) selected Bernstein-Rein as its first-ever US visual identity and brand AOR, concluding a review. The company will likely: Launch a US campaign soon Shift strategy Ramp up US ad spend Seek additional new agency partners Target demographic:  Gen-X parents Additional spending insights: Digital display insights (digital display ad spend and placement) YTD spend: K&C hasn't utilized digital ad...

Sales lead: Be prepared to reach out as soon as this company hires a new CMO. Snap Finance (SF) lost its CMO of almost three years, Colin McCracken, in September 2023. McCracken is now the CMO of Mercury Financial. We will be sure to update you as soon as a replacement is announced.  Target demographic: Millennials Once it hires a new CMO. the company will likely: Return to 2021 spending levels Diversify digital ad placement Seek agency partners Digital and so...

Sales lead: This hire will likely lead to spend shifts & agency reviews.  El Pollo Loco (EPL) filled the CMO vacancy we told you about in May.  The chain selected Jill Adams as its new top marketer.  Adams joins from Mister Car Wash, where she served as marketing VP. Target demographic: Millennials & Gen-Zers The company will likely: Keep ramping up digital spend Experiment with new ad channels Review its current agency roster Digital and social insights (digi...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Timberland hired Maisie Willoughby as VP & CMO, effective October 16th, 2023. Maisie Willoughby joins from Alexander Wang, where she served as chief brand marketing officer. She also brings agency experience from her time with Anomaly, Wieden+Kennedy, and Cult LDN. In her new role, Willoughby is responsible for global brand strategy, demand generation, and brand positioning.  Target ...

Sales lead: Contact the new CMO for more information about her future plans.  Alexander Wang (AW) lost its chief brand marketing officer, Maisie Willoughby, to Timberland in October 2023. It has already hired Dominique Lagleva as CMO to replace Willoughby.  Lagleva most recently served as global marketing VP of Moose Knuckles Canada.  She now leads all of AW's marketing operations.  Target demographic: Gen-Z & millennial women The company will likely: Continue increa...

Sales lead: Contact this company's DMs to help it promote the new licensing agreement.  Chuck E. Cheese (CEC) has expanded its licensing deal to offer its frozen pizzas at more retailers. CEC's frozen pizzas are now available at Walmart, Winn-Dixie, Giant Food, and Hannaford.  The pizzas have previously only been available at Kroger and other select grocers.  This follows the CMO hire we told you about in April.  Target demographic: Gen-X & millennial parents The company w...

Sales lead: This will affect the company's marketing strategy & could lead to additional reviews.  BMW named Omnicom media AOR, effective January 2024. This includes the BMW brand, Mini, and Motorrad. UM is the incumbent media AOR. This completes a portion of the review we told you about in January.  BMW is still in the process of choosing a new creative & social agency.  Target demographic: Affluent male millennials & Gen-Xers The company will likely: Revise media...

Sales lead: This will affect the company's media strategy & may lead to additional agency reviews.  Kimberly-Clark (KC) named Publicis its media AOR in October 2023. The agency created a bespoke team named K-C One that will receive assistance from Epsilon, Spark Foundry, and Profitero.  Publicis does not take over until January 2024.  This replaces incumbent shop Mindshare.  Target demographic: Gen-X & millennial women/moms The company will likely: Revise media strat...

Sales lead: Get in touch if you can help this company build brand awareness.  Five Iron Golf (FIG) appointed Jed Lewis as, I believe, its first CMO in August 2023. Lewis most recently served as CMO of Silvertree. He is now responsible for all marketing operations. Target demographic: Male millennials & Gen-Zers The company will likely: Outsource some marketing duties to agency partners Keep increasing ad spend Try new ad channels Digital and social insights (d...

Sales lead: This hire may lead to spend shifts & agency appointments.  Nintex named Mini Peiris CMO in October 2023. Peiris most recently served as CMO of Doma. In her new role, she is tasked with leading demand generation, building awareness, and overseeing customer/partner engagement.  Target demographic: Businesses that need process automation services The company will likely: Keep increasing ad spend Diversify ad placement Outsource some marketing duties to age...