Sales lead: This looks like a great opportunity for sellers to score some extra ad dollars.  Costa Sunglasses is celebrating its 40th anniversary with a brand campaign. The push is called "Water Is Our Witness" and includes two 30-second ads.  Additional creative will reportedly launch soon.  It features many of Costa's brand ambassadors such as Kimi Werner, Mark Healy, Justin Lee, Duane Diego, and Forrest Galante.  Details regarding the campaign are sparse, so get in touch for ...

Sales lead: This hire will directly impact the company's marketing strategy & agency roster.  Red Bull (RB) promoted Philipp Hausmaninger to EVP & CMO in April 2023.  Hausmaninger joined RB in 2008 and most recently served as area marketing manager of Western Europe. He now leads all of RB's marketing operations in NA.  This fills the vacancy left by Ken Turner, which we told you about in March.  Target demographic: Millennials & Gen-Zers with a male skew The company will ...

Sales lead: Reach out if you can help this brand resonate with female athletes.  PlayStation recently entered a multi-year partnership with the WNBA. The brand is now the official console and marketing partner of the league.  The partnership will kick off during the AT&T WNBA All-Star Game in Las Vegas on July 15th.  In March, PlayStation became the official partner of UEFA Women's Football. These deals are part of the brand's ongoing initiatives to raise awareness for women's s...

Media Sales Lead: Staples just kicked off a new brand campaign called "Business is Human." The messaging focuses on promoting the Staples Business Advantage program. It is running a promotional discount alongside the campaign through July. The push is being supported through digital and print ads on prominent news outlets. It will also air ads on Hulu, YouTube TV, Spotify, and Pandora.  Key Lead Takeaways: The company will likely ramp up ad spend over the next several months. Contact Stapl...

Sales Lead: Boston Medical Center (BMC) just launched a new campaign across digital and social ads along with OOH installments in Boston. Made by Base Design (creative) and Connelly Partners (media buying), this is the first of a four-phase campaign that will roll out throughout February 2024. This first phase was designed to pique viewers' interest ahead of the latter phases. The second will challenge the status quo of the medical field, stressing how much BMC cares for its ...

Sales Lead: In May 2023, Christine Nurnberger became the CMO at OutSystems. She joined from ExtraHop, where she also served as CMO. Nurnberger has led high-performing B2B and SaaS teams for over 20 years. Nurnberger will focus on positioning OutSystems as a more prominent leader in the low-code development industry. She will do this by developing, implementing, and aligning the company's marketing and growth strategies. She succeeds Robson Grieve, who parted ways wit...

Media Sales Lead: Saxx Underwear recently launched an ad in which it fit as many (golf) ball double entendres as possible. The humor-oriented ad also promotes caddies and is a fundraiser for the Testicular Cancer Foundation. The former was made possible by the first-of-its-kind endorsement deal that Saxx recently established with professional caddies Geno Bonnalie, Aaron Flener, John Limanti, and Joel Stock. Made with Zeno Group, the "Ball Masters" campaign will also involve an experiential "...

Sales Lead: Treasure Data (TD) may soon launch some pretty Tack-y advertising since it recently named Mark Tack as CMO, effective May 2023 (we are still confirming Tack's email, but will update as we learn more). He was previously the CMO at SundaySky, which he led through a major private equity acquisition last year. Tack succeeds incumbent CMO Tom Treanor, who stepped into the same role at Snipp Interactive last year. Tack will focus on driving TD's next phase of profitable growt...

Sales Lead: Dr. Praeger's (DP) recently launched a campaign to help millennial moms get their kids to eat veggies. Made by Deutsch NY, the campaign rolled out across Instagram, Facebook, Pinterest, and TikTok. DP seems to have started working with Deutsch after appointing chief customer officer Steve Polonowski. The company will likely: Keep launching new work Return to higher spend Seek additional new agency partners Target demographic:  Better-for-you (B...

Sales lead: Get in touch now to see if you can score some of these extra ad dollars.  Hertz just debuted some fresh creative work as part of its "Hertz. Let's Go!" campaign.  The push includes over 30 ads, with a hero spot featuring Yvonne Orji and Tom Brady.  The brand announced it has extended its deal with Brady through 2024. The ads will be supported across Hulu, Disney+, Max, Peacock, Warner Bros. Discovery, Pandora, YouTube, Facebook, Instagram, and TikTok.  Hert...