Top 10 Podcast Spenders

Podcast advertising works by allowing advertisers to purchase ad spots within a podcast episode. These ads can take the form of pre-roll, mid-roll, or post-roll spots and can be read by the podcast host or produced as a pre-recorded spot. Advertisers can choose to run their ads on podcasts that are relevant to their target audience and align with their brand values.

Many of Winmo’s customers today use lists like this to better help them target both selling Podcast Spenders ad space and also as a leading buyer signal for other advertising opportunities. In the list below we feature 10 of the top Podcast Spenders by spend total.  For even more spenders request a demo to see the over 900 companies spending more than $1,000,000.

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Company NamePodcast Ad Spend Total Media Spend
BetterHelp$9.5MSee Details in Winmo
Capital One$5.7MSee Details in Winmo
Hubbell Lighting$4.7MSee Details in Winmo
Mattel$4MSee Details in Winmo
GEICO $3.6MSee Details in Winmo
SimpliSafe$3.4MSee Details in Winmo
Shopify$3.2MSee Details in Winmo
Squarespace$3MSee Details in Winmo
Athletic Greens $2.7MSee Details in Winmo
Ziprecruiter$2.6MSee Details in Winmo

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