The Optimism Algorithm, with Silverside AI
Founded as an AI innovation lab by Pereira O’Dell, Silverside AI made waves last year with a fully AI-generated Coca-Cola holiday ad, one of the brand’s most successful campaigns in a decade. Now, the agency is fusing AI with creativity and optimism to redefine what’s possible in marketing.
What You’ll Learn:
- How AI is shifting creative power across clients and agencies
- The internal cultural shifts agencies must embrace to use AI responsibly
- Realistic cost savings (and expectations) for procurement teams
