Emerging Ad Formats: Interactive Video and Beyond
Are you sitting out the conversation on interactive video and other immersive formats? If so, you may be handing your opportunities to someone else. Budgets are shifting overnight, and clients still expect fresh thinking that sparks innovation while delivering measurable business results. Other agencies are already pitching “what’s next” with emerging ad formats. The question is: are you?
These formats are already delivering the kind of engagement, conversion, and brand recall CMOs want to highlight in their QBRs. Agencies that bring these opportunities forward first are locking budgets early and strengthening client relationships.
That’s where Winmo comes in. We help you spot opportunities before they’re public, connect with the right decision-makers, and back up your recommendations with data and examples that earn trust.
Interactive video makes audiences lean in.
Interactive features like clickable hotspots, shoppable moments, “add-to-cart” buttons, surveys, and 360° views are delivering:
- Up to 300% higher engagement rates compared to traditional video, with many marketers reporting that interactive videos double or triple user engagement.
- Average completion rates of 80-90% for interactive videos, far surpassing the 58% seen with standard video formats.
- Eleven percent click-through rates, compared to just 1–2% for standard video ads.
- Twenty-five percent higher conversion rates compared to static video, with some studies showing up to 78% improvement when personalization is included.
These numbers consistently get attention in the pitch room and highlight why interactive video is now a preferred format for modern agencies and brands.
The best way to make a case for an emerging format is to show what it can do in the real world.
Successful interactive video campaigns prove their ability to drive measurable business results. Below are real-world examples of how marketers are leveraging interactive video and other emerging advertising formats to boost engagement, conversions, and brand recall:
1. Amazon
Layered interactivity into its Streaming TV offering with pause ads and shoppable moments, allowing viewers to shop or learn more with a single click of their remote. By removing friction between interest and action, the campaign delivered 10x higher engagement than standard video placements.
2. IKEA
ook a different approach, using an AR-powered video app to help customers preview products in their own homes before making a purchase. This mix of utility and immersion lifted sales by 15% and generated over one million downloads, setting a new benchmark for home goods marketing.
3. Deloitte
Demonstrated that interactive video isn’t limited to retail. Its recruiting campaign walked prospective candidates through real-world scenarios, letting them explore potential roles in an engaging, choose-your-own-adventure format. The result: deeper brand connection and a measurable boost in engagement with job seekers.
For agencies, these examples serve as concrete proof points that can validate a recommendation and add weight to a pitch.
Other rich media worth pitching:
- Shoppable Video – Checkout inside the ad.
- 360° & VR Experiences – Explore products or spaces in detail.
- AR Try-Ons and Previews – Place products in customers’ worlds before they buy.
- Gamified Ads – Hold attention through challenges and rewards.
- AI-Personalized Video – Custom storylines and offers per viewer.
How to put interactive video into practice with Winmo
- Start by identifying which brands are already testing or investing in interactive and immersive formats. This gives you a clear picture of who’s open to new ideas and where budgets are moving.
- Once you know who’s in the market, connect directly with the decision-makers who oversee those budgets. Skipping the gatekeepers shortens the sales cycle and gets your ideas in front of the people who can act on them.
- When you reach out, bring relevant spend data and real-world examples to strengthen your recommendations. Pairing your creative vision with tangible proof of performance builds trust and makes a compelling investment case.
- Finally, keep a close watch on competitive activity so you can move early with fresh ideas. Being first to surface a new opportunity often means being first to win it.
Pro tip: Use Winmo’s filters to find brands with both rising digital video budgets and recent interactive activations; those are often the most open to new conversations.
Interactive video and other rich media formats aren’t the future of advertising; they’re delivering results now., Brands are already shifting budgets toward them, and the agencies that win are the ones who spot those moves early, get in front of the right decision-makers, and pitch ideas grounded in performance data. The difference between reacting to a brief and shaping it from the start isn’t just timing, but positioning yourself as the partner who defines what’s next.
Ready to start spotting new business moves before your competitors? Winmo has the context and the verified intel to keep you one step ahead. Try it today, no strings attached.
