Pearlfinders Competitive Analysis
This article was originally published on January 19, 2024, and has been updated with new information.
If you’re looking to secure new business in the UK, two sales enablement tools may come to mind: Winmo and Pearlfinders. Both tools promise an abundance of decision-maker contacts, but which is the better choice for your team?
While Pearlfinders boasts an impressive +100,000 UK contacts spanning HR and marketing, Winmo tracks +200,000 decision-makers spanning the US and UK, from established and emerging advertisers, nonprofits, sports teams, and technology companies, as well as their agency partners and related agency teams.
This broader lens grants Winmo unparalleled insights into industry trends and international opportunities that competitors like Pearlfinders simply can’t match.
Let’s dive further and discover which platform empowers sales teams to maximise productivity.
1. Timing & Forecasting
While Pearlfinders offers analyst notes, its data can feel retrospective. Winmo delivers actionable, future-forward intelligence, flagging deals 3 to 18 months in advance. This predictive insight comes from WinmoEdge, a prospecting publication layered into the Winmo database, with 10-15 daily lead summaries covering:
- Decision Makers on the Move
- New Funding & Spend Shifts
- Agency Review Predictions (including a “Vulnerable Account” score from 0-100)
- Emerging & Women- or Black-Owned Businesses
- New Markets & Audiences
- Product Launches & Imminent Campaigns
- New Client-Agency Relationships
2. Data Neutrality
Pearlfinders is no longer a standalone platform; it’s now part of Ingenuity Group’s agency consultancy engine. Pearlfinders now powers the data insights for the entire Ingenuity Group, meaning your lead-generation tool might also be powering your competitors’ wins through paid consulting services.
On the other hand, Winmo is an independent, insight-first alternative built for prospecting, not pitch consultants. This allows clients faster access to stronger intel with zero conflicts of interest.
3. Advanced Search & Data Quality
Pearlfinders offers basic filters like keywords and locations. Winmo’s list-building functionality provides more granular options, allowing reps to filter by actual spend data, Adbeat (digital), and AdClarity (social, CTV), and even show creative proof. Pearlfinders’ spend data is limited to narrative commentary and Nielsen splits found only inside their reports.
Regarding data freshness, Winmo’s contacts are human-verified every 60 days, ensuring 90%+ deliverability. Pearlfinders’ data is verified every 12 weeks and claims 97%+ email deliverability.
Bonus: When Winmo doesn’t have what you’re looking for, Research Requests are here to help! Think of it as your personal research assistant, ready to track down those missing details so you don’t have to.
3. Agency & Brand Relationship Data
While a vast volume of company data can be helpful, smarter sales starts with a more nuanced approach. Understanding the intricate landscape of your target companies is key. Winmo tracks over 20,000 brand-agency relationships, empowering your sales strategy, not blindsiding it.
You can even be the first to know when agency relationships are subject to change by using the Vulnerable Account Index score and setting WinmoEdge Alerts, a level of granularity that you can’t find anywhere else.
4. Integrations
Winmo seamlessly integrates with leading CRMs like Salesforce, HubSpot, and Microsoft Dynamics, reducing lead-to-cadence time by up to 90%. It also offers Slack Scoops for real-time alerts. Pearlfinders has no native CRM sync and relies on manual CSV exports, which can create workflow friction and CRM data bottlenecks.
Other Winmo Integrations Include
- Spend Insights: Compare spend across OOH, Broadcast, Print, Radio, Digital, Video, PPC, Hispanic media, and social channels, including TikTok, Instagram, X, and YouTube.
- Intent Signals by Bombora: Who’s in the market for your tech? With Winmo Intent Insights powered by Bombora, you’ll know exactly which brands or agencies are researching your services.
- Personality Insights: Score eerily accurate personality insight powered by Humantic. Increase your response rates by knowing the DOs, DON’Ts, and preferred language of the decision-makers you’re reaching out to.
The Clear Choice for Growth
Winmo unlocks the full potential of UK sales intelligence with its deeper data, cutting-edge forecasting, neutral positioning, and powerful integrations. While Pearlfinders offers a decent starting point, its limitations may hold you back. Before you choose, remember:
- Winmo’s predictive insights surface deals 3-18 months out, while Pearlfinders offers more retrospective reports.
- Winmo is an independent growth engine enabling great prospecting, not agendas.
- Winmo’s advanced search filters by actual media spend and provides creative examples.
- Winmo’s direct CRM integrations and workflow tools streamline your outreach for faster results.
Find out if Winmo is the right SaaS solution for your team – request a demo today!
