Creative Powerhouses: Award-Winning Campaigns from Omnicom Media Group

Omnicom Media Group agencies are on a creative tear. From Cannes Lions to The One Show, their network is racking up recognition for work that moves audiences and builds brands. Whether it’s emotion-led storytelling or unexpected platform plays, the group’s top agencies are shaping what modern advertising looks like and what buyers should expect from the best in the business.

This roundup highlights some of the most awarded campaigns from BBDO, DDB, and TBWA, including the brands behind the briefs and the agencies making headlines. Every one of these campaigns has been tracked by WinmoEdge, giving users a front-row seat to the trends driving creative and media investment in 2025.

BBDO: Narrative-Driven Work That Travels

BBDO agencies worldwide have delivered some of the most resonant campaigns this year, blending cultural nuance with sharp storytelling.

• IMPACT BBDO (Dubai) made history as the first Middle East & Africa agency to win Best of Show at The One Show 2025. Their “Child Wedding Cards” campaign for UN Women also won Best of Show and Best of Region at The ANDY Awards, marking a new milestone for the region.
• In Thailand, BBDO Bangkok scored Big Gold at the ANDYs for The Meaning of Benz, a poetic campaign for Mercedes-Benz that reframed the brand’s luxury heritage in local terms.
• Colenso BBDO (New Zealand) earned two Grand Clios for Adoptable by Pedigree, a campaign that used AI to create virtual shelter dogs, which then became real-life adoptions.

Each of these campaigns paired strong messaging with a clear emotional hook, and all three have opened up follow-on opportunities in new regions or verticals.

DDB: Emotional Scale Meets Global Craft

DDB’s 2025 award season was stacked. Across 13 offices and 30 campaigns, the network picked up 54 awards at the Clio Awards. These wins weren’t about flash, they were rooted in emotionally grounded creative that traveled across markets. The network’s work struck a balance between local voice and global relevance, with stories that held up whether delivered via broadcast, digital, or experiential. That kind of consistency tends to attract long-term brand partnerships, not just one-off wins.

TBWA: Creative That Moves Through Culture

TBWA’s output this year has been fast, fearless, and widely awarded.

• TBWA\HAKUHODO in Japan led with No Smiles, a rule-breaking campaign for McDonald’s that challenged beauty norms and fast food advertising standards. The campaign pulled in major wins at The One Show, Clio Awards, and Cannes.
• In Singapore, TBWA and Medipeel won top honors at the Hashtag Asia Awards with a high-impact social campaign that connected brand awareness to cultural relevance.

Across markets, TBWA campaigns shared one thing: a deep understanding of how to build storylines that people want to share. The work often moved between physical and digital space, offering brands both reach and resonance.

What Omnicom Media Group wins means for Winmo users

These campaigns mark more than creative milestones. They’re buying signals.

• Award wins often indicate bigger budgets and upcoming media shifts.
• The brands behind this work are more likely to explore new channels or review agency partnerships.
• WinmoEdge is already tracking these brands, flagging potential outreach windows, budget increases, and agency movements.

For sales and strategy teams, this is an opportunity to align with brands leaning into bold, story-driven campaigns. And for media buyers or platform reps, it’s a chance to spot which Omnicom Media Group teams are influencing client decision-making and where their next big move might land.

Omnicom Media Group is firing on all cylinders, with creative networks that are pushing brands to take bigger swings. The work is ambitious, global, and connected to results. For Winmo users, it’s also a roadmap for where to focus next.