List Partners Inc. Launches Local Ad Sales Prospecting Platform

List Partners Inc. Launches Local Ad Sales Prospecting Platform

List Partners Inc. (LPI), a global business development firm, is answering the demand for localized ad sales intelligence with the launch of Localead – a B2B prospecting resource designed exclusively for regionally focused media sales professionals.

Providing key business, contact and advertising spending data on a state-by-state basis, Localead finally provides a solution suited for ad sales teams targeting in-market opportunities. Until now, this audience has had few options to speed up their prospecting and sales cycles; they could use a media/marketing directory designed for national sellers, or a one-size-fits-all-industries database with local coverage. While the former often lacked the businesses that local sellers target, the latter lacked specific marketing and media decision-makers as well as the ad spend information they need to qualify prospects.

Localead closes this gap, offering targeted advertising sales intelligence on businesses and ad agencies on a state-by-state basis – data which can be filtered by zip code, industry, even areas of media spend. As a result, users know exactly who to call on in their territory.

While LPI’s Winmo platform continues to serve the needs of agencies, media sellers, and sponsorship sales teams targeting larger marketers and national ad spenders, Localead provides a simplified solution for those looking to identify key businesses in their backyard. The product includes listings for retailers, local automotive dealerships, restaurants, medical facilities and more, as well as any local offices for larger, national brands in the given state.

At launch, the Localead product is available for four markets: California, Georgia, Ohio and Texas, with coverage expanding to additional states in the coming months.

Localead also offers a self-demo by which potential users can obtain complimentary 24-hour credentials to access to limited data in their preferred state.

Those who wish to check out the platform, learn more about Localead and take advantage of early adopter pricing can visit www.localead.com.

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