Top Agencies in Winmo with the Biggest Client Media Spend: July 2024

July 10, 2024

For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the art of managing substantial budgets for comprehensive and sophisticated marketing campaigns, emphasizing achieving significant and measurable results. These clients may also require more sophisticated and integrated marketing strategies. Not to mention sky-high expectations for the return on their investment. This puts pressure on agencies to deliver measurable results like brand awareness, customer engagement, and sales.

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Keep reading to discover the eight agencies in Winmo that manage the highest media spend. Additional details, including holding companies, fiscal close, intent insights, top clients’ services, and estimated media spend, are also included.

1)  Horizon Media, Inc.: Media buying and planning

  • Total clients’ media spend: $4.47B
  • Employees: 501-1000
  • Location: New York, NY
Top clients State Service Est. media spend
National Football League, Inc. (NFL) NY AOR: Media planning, media buying $339,957,083
Capital One Financial Corporation VA Media planning, digital, media buying $304,835,500
Capital One Credit Cards VA Media planning, media buying $300,914,042
TikTok CA AOR: Creative $297,793,182
Paramount+ NY Media planning, media buying $275,677,052
Kohl’s Corporation WI AOR: Media planning, media buying $253,160,781
UnitedHealth Group, Inc. MN AOR: Media planning, media buying $217,818,504
Carvana AZ AOR: Media planning, media buying, PR $215,058,417
Fanatics, LLC FL AOR: Media planning, digital $190,805,844
Peloton NY AOR: Media planning, digital, media buying $190,770,226

2)  Publicis North America: Full service/integrated

  • Client media spend: $4.16B
  • Employees: 201-500 L
  • Location: New York, NY
  • According to Winmo Intent Insights, Publicis North America is very interested in email marketing this week
Top clients State Service Est. media spend
Walmart Stores, Inc. AR AOR: Creative media, planning, media buying $735,103,222
Verizon Consumer NJ Media planning, media buying $703,308,131
BOOST NJ AOR: Media planning, media buying $297,305,863
Bank of America Corporation NC Creative, digital $274,915,336
Pfizer, Inc. NY AOR: Media planning, media buying $263,655,694
Dunkin’ MA Media planning, media buying $158,302,876
GSK plc. PA AOR: Media planning, media buying $126,921,027
Celine NY AOR: Media planning, media buying $113,362,187
Michelob Ultra NY AOR: Media planning, media buying $113,102,692
Olay OH AOR: Media planning, media buying $103,743,399

3)  Initiative: Media buying and planning

  • Client media spend: $3.97B
  • Employees: 1001+
  • Location: New York, NY
  • Initiative has shown moderate interest in sales this week. We recommend prioritizing and reaching out to define their needs and your opportunity.
Top clients State Service Est. media spend
Amazon.com, Inc. WA AOR: Media planning, media buying $1,683,507,210
T-Mobile USA WA AOR: Media planning, media buying $809,785,773
Liberty Mutual Insurance Companies MA AOR: Media planning, media buying $433,834,514
Corona Extra NY AOR: Media planning, media buying $145,884,393
Applebee’s CA Media planning, media buying $104,910,357
Keytruda NJ AOR: Media planning, media buying $103,804,417
Modelo Beer NY AOR: Media planning, media buying $80,799,259
Gilead Sciences, Inc. CA AOR: Media planning, media buying $77,899,202
QuickBooks CA AOR: Media planning, media buying $76,438,788
The UPS Store, Inc. CA AOR: Media planning, media buying $67,360,859

4)  Carat: Media buying and planning

  • Client media spend: $3.56B
  • Employees: 501-1000
  • Location: New York, NY
  • Carat has shown to be very interested in ecommerce this weekReach out now and determine if this is an opportunity for you.
Top clients State Service Est. media spend
Chevrolet MI AOR: Media planning, media buying $555,969,539
GMC Sierra MI AOR: Media planning, media buying $383,055,741
Subway CT AOR: Media planning, media buying $264,649,240
Buick MI AOR: Media planning, media buying $177,884,581
Bounty OH Media planning, media buying, PR $175,480,508
Swiffer OH Media planning, media buying $164,635,617
Papa Johns International GA AOR: Media planning, media buying $160,215,461
Chevy Silverado MI AOR: Media planning, media buying $156,496,641
Charmin OH Media planning, PR $138,134,778
Gillette OH AOR: Media planning, media buying $104,698,396

5)  VML: Creative and advertising

  • Client media spend: $3.46B
  • Employees: 1001+
  • Location: New York, NY
Top clients State Service Est. media spend
T-Mobile USA WA Strategy $809,785,773
The Wendy’s Company OH AOR: Creative, social $460,603,444
AT&T Wireless GA Creative, digital $308,086,970
Google, Inc. CA Creative $231,486,799
Novo Nordisk Pharmaceuticals, Inc. NJ Creative $200,348,841
Rooms To Go, Inc. FL Creative $172,518,081
Walgreens Co. IL AOR: Creative, digital $136,280,702
Best Buy, Inc. MN AOR: Creative $98,835,505
Bloomberg L.P. NY AOR: Creative $89,467,695
New Balance Athletic Shoe, Inc. MA AOR: Creative $79,098,354

6)  EssenceMediaCom: Design, digital, media buying and planning, public relations

  • Client media spend: $3.36B
  • Employees: 1001+
  • Location: New York, NY
Top clients State Service Est. media spend
Target Corporation MN AOR: Media planning, digital, media buying $387,471,308
Google Pixel CA AOR: Media planning, digital, media buying $295,970,917
Google, Inc. CA AOR: Media planning, digital, media buying $231,486,799
Peacock NY AOR: Media planning, media buying $168,343,737
Extra IL AOR: Media planning, media buying $166,985,966
AARP DC Media planning, media buying $164,336,272
Indeed TX AOR: Media planning, media buying $158,981,491
JPMorgan Chase & Co. NY Media planning, media buying $111,067,925
Hilton Worldwide VA AOR: Media planning, media buying $89,795,954
Fanta GA Media planning, media buying $84,733,564

7)  OMD: Media planning and buying

  • Client media spend: $3.18B
  • Employees: 1001+
  • Location: New York, NY
  • OMD has shown to be very interested in retail technology this weekReach out now and determine if this is an opportunity for you.
Top clients State Service Est. media spend
State Farm Insurance Companies IL Media planning, media buying $471,420,374
The Home Depot, Inc. GA AOR: Media planning, media buying $354,429,491
Nissan Rogue TN AOR: Media planning, media buying $231,124,261
Nissan North America, Inc. TN Media planning, media buying $199,985,031
Apple, Inc. CA AOR: Media planning, media buying $187,362,715
Wells Fargo CA AOR: Media planning, media buying $165,228,646
State Farm Auto Insurance IL Media planning, media buying $125,216,043
Astellas Pharma US, Inc. IL Media planning, media buying $114,975,545
Pepsi NY Media planning, media buying $105,825,578
Frito-Lay, Inc. TX Creative, media planning, media buying $88,418,259

8)  Starcom Worldwide: Media buying and planning

  • Client media spend: $3.11B
  • Employees: 1001+
  • Location: Chicago, IL
  • Starcom Worldwide has shown to be very interested in retail technology this weekReach out now and determine if this is an opportunity for you.
Top clients State Service Est. media spend
McDonald’s IL AOR: Media buying $395,446,031
Allstate Automotive Insurance IL AOR: Media planning, media buying $281,825,598
Bank of America Corporation NC AOR: Media planning, digital, media buying $274,915,336
Chick-Fil-A, Inc. GA AOR: Media planning, media buying $171,024,499
Bud Light NY AOR: Media planning, media buying $151,810,098
DIRECTV, Inc. CA AOR: Media planning, media buying, social $139,070,329
The Allstate Corporation IL Media planning, media buying $132,390,418
Ancestry UT AOR: Media planning, media buying $127,943,895
Michelob Ultra NY AOR: Media planning, media buying $113,102,692
Best Buy, Inc. MN AOR: Media planning, digital, media buying $98,835,505

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