Top 10 D2C Brands By Social Spend: Q2 2021

March 9, 2021

Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even retainers without ever stepping foot inside a store. (Writing this I realize I’ve literally purchased all of these things before…). While COVID certainly sped up development, the top 10 D2C brands had already found success, then amplified it during quarantine.

D2C is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer, bypassing the conventional method of negotiating with a retailer or reseller. Shopping this way has many advantages, including:

  • Competitive pricing.
  • Direct contact with the seller.
  • Access experimental product releases.
  • Direct feedback with the seller.

As D2C brands blow up (we even included it as a top emerging industry for 2021 in our annual report), so have their advertising and marketing investments, which increase as revenue increases.

Check out the top 10 D2C brands spending on Facebook, Instagram, and Twitter so far in 2021:

Interestingly, we’re seeing a significant decline in Twitter spending, as Facebook continues to reign supreme and Instagram rises in the ranks. All screenshots courtesy of Pathmatics Explorer.

1)  Purple: Mattresses (AKA bed-in-a-box).

  • Facebook spend: $12.6 million
  • Instagram spend: $1.6 million
  • Twitter spend: $63,000

Purple D2C

2)  Ruggable: Machine washable rugs.

  • Facebook spend: $8 million
  • Instagram spend: $2 million
  • Twitter spend: $0

ruggable d2c

3)  Imperfect Foods: Grocery delivery focused on eliminating food waste.

  • Facebook spend: $7.9 million
  • Instagram spend: $2 million
  • Twitter spend: $0

Imperfect Foods D2C

4)  HelloFresh: Meal-kit delivery.

  • Facebook spend: $3.1 million
  • Instagram spend: $4.5 million
  • Twitter spend: $0

HelloFresh D2C

5)  Stitch Fix: Personal styling service.

  • Facebook spend: $2.9 million
  • Instagram spend: $4.7 million
  • Twitter spend: $0

Stitch Fix D2C

6)  SmileDirectClub: Teledentistry.

  • Facebook spend: $662,000
  • Instagram spend: $5.7 million
  • Twitter spend: $0

SmileDirectClub D2C

7)  Curology: Personalized skincare formulas.

  • Facebook spend: $649,000
  • Instagram spend: $5.3 million
  • Twitter spend: $0

Curology D2C

8)  Peloton: Exercise equipment and media company.

  • Facebook spend: $4.8 million
  • Instagram spend: $870,000
  • Twitter spend: $0

Peloton D2C

9)  Wayfair: Furniture and home goods

  • Facebook spend: $3.8 million
  • Instagram spend: $1.3 million
  • Twitter spend: $0

Wayfair D2C

10)  Grove Collaborative: Sustainable home essentials

  • Facebook spend: $3 million
  • Instagram spend: $2.3 million
  • Twitter spend: $0

Grove Collaberative


And if you’re interested in full contact details for these advertisers, we’re here to help. Request your demo to start using human-verified sales intelligence to open doors with budget-owners who control $100 billion in marketing investments.

If you liked this blog post, check out:

  1. What Will Travel Look Like in a Post-COVID World?
  2. How I Applied WinmoEdge Insights as an Agency Client
  3. Top Social Spenders By Category: February 2021

 

Economic recovery is in full swing, which means budgets are back, baby. Subscribe to the Winmo blog to receive actionable insights you can use now.

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