Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even retainers without ever stepping foot inside a store. (Writing this I realize I’ve literally purchased all of these things before…). While COVID certainly sped up development, the top 10 D2C brands had already found success, then amplified it during quarantine.
D2C is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer, bypassing the conventional method of negotiating with a retailer or reseller. Shopping this way has many advantages, including:
As D2C brands blow up (we even included it as a top emerging industry for 2021 in our annual report), so have their advertising and marketing investments, which increase as revenue increases.
Interestingly, we’re seeing a significant decline in Twitter spending, as Facebook continues to reign supreme and Instagram rises in the ranks. All screenshots courtesy of Pathmatics Explorer.
1) Purple: Mattresses (AKA bed-in-a-box).
2) Ruggable: Machine washable rugs.
3) Imperfect Foods: Grocery delivery focused on eliminating food waste.
4) HelloFresh: Meal-kit delivery.
5) Stitch Fix: Personal styling service.
6) SmileDirectClub: Teledentistry.
7) Curology: Personalized skincare formulas.
8) Peloton: Exercise equipment and media company.
9) Wayfair: Furniture and home goods
10) Grove Collaborative: Sustainable home essentials
And if you’re interested in full contact details for these advertisers, we’re here to help. Request your demo to start using human-verified sales intelligence to open doors with budget-owners who control $100 billion in marketing investments.