Track Festival Sponsorship Deals Faster with Winmo’s New Filters
Winmo just made it that much easier to find brands investing in culture. You can now filter sponsorship data by music festival, film festival, and entertainment categories, as well as technology and innovation conferences. This new feature helps users zero in on brands backing live experiences. And gives a clear path to the teams behind the spend.
If you work in sponsorship sales, timing matters. This update helps you act early, target precisely, and pitch with the right context.
Available as part of Winmo’s Sponsorship Hub, which maps brands to sports sponsors, influencers, and now event sponsors, Winmo’s festival and event sponsor data paves a clearer path to engaging marketers with an appetite for in-person marketing activations.
To give you a behind-the-scenes pass to brands sponsoring events and festivals, Winmo has created a downloadable report of 5 Brand Sponsorships Defining the Festivals & Events Scene.
Here’s a sneak peek at some brands showing up across events and activations in 2025 and how you can use their strategies to build new business:
Pinterest at Coachella 2025
Event type: Music festival
Placement: Festival-wide creativity and discovery partner
Activation description: Pinterest focused on inspiring personal expression with
- Interactive installations
- Fashion and trend showcases
- Personalized discovery moments based on Pinterest content
Why it matters: Pinterest positioned itself as a key player in cultural discovery by meeting Gen Z where they are and delivering curated, creative experiences. The activation gave agencies and brand marketers a clear example of how to translate digital behavior into real-world engagement.
Intel at Austin City Limits Music Festival 2025
Event type: Music festival
Placement: Official technology sponsor with immersive, on-site brand integrations
Activation description: Intel brought its innovation story to life through interactive, future-focused experiences:
- Showcased emerging tech through hands-on demos and digital art installations
- Hosted immersive zones that highlighted AI, music, and creative collaboration
- Used real-time performance data and visualizations to enhance live sets
- Provided branded lounges with tech-powered amenities and creative prompts
Why it matters: Intel turned ACL into a platform for experiential storytelling, using technology to drive connection and creativity. This activation shows how innovation-led brands can deepen relevance by designing experiences that feel both useful and culturally in sync.
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Winmo’s updated filters are built for sponsorship pros focused on cultural relevance and timing.
This feature gives you a direct path to the brands and budgets behind the moments that matter.
- Find brands aligned with music, film, and live entertainment
- Access verified contact info for brand and agency decision-makers
- Track historical and year-to-date spend across media channels
- Align pitches with planning and buying windows
This is a practical upgrade with immediate impact. You get direct access to brands showing cultural intent and a faster way to start meaningful conversations.
Log in now to explore the filter or request a demo to see how it supports your outreach.
