How Privacy Shapes Go to Market Success in 2025

Privacy laws are tightening, and expectations are rising across every channel. Sixteen U.S. states now enforce comprehensive consumer data laws, with more legislation focused on health data, profiling, and data broker disclosures. Enforcement actions are growing more frequent, and the cost of noncompliance is rising, both financially and reputationally.

Responsible data practices shape how a brand is perceived, how internal teams work together, and how deals are won or lost. Data governance is not a back-office compliance issue. It’s a core component of how companies go to market, build trust, and grow responsibly. For Winmo users and partners, the path forward is clear, and the opportunity is real.

1. Track and comply with state and federal privacy laws

State regulations are more specific and enforceable than ever. Minnesota’s Consumer Data Privacy Act takes effect on July 31, 2025, and includes restrictions on profiling and purpose-limitation requirements. Other states, including Oregon, Texas, and Florida, have implemented strict rules regarding notice, opt-outs, and data minimization.

As marketing and sales teams push campaigns across multiple regions, we have to align messaging, targeting, and data use with these legal frameworks from the start. Privacy compliance is now a planning input.

Key actions:

• Conduct legal reviews for all data collection and targeting practices
• Ensure all consent mechanisms meet the latest state requirements
• Maintain internal records of privacy compliance workflows

2. Strengthen transparency and consent

Privacy policies must be more than a legal formality. Under the CPRA, businesses are required to disclose retention timelines for each category of data collected. Colorado and Connecticut require clear consent protocols and accessible opt-out mechanisms, especially for sensitive data.

As someone responsible for how we communicate with our own customers, I know the value in making privacy language readable, visible, and honest. When brands lead with clarity, customers reward that transparency with engagement and loyalty.

Key actions:

• Place your privacy policy in an easily accessible location
• Use plain language to describe data use
• Offer user-friendly mechanisms for opting out and managing consent

3. Limit collection to what is necessary

The CPRA and other new state laws prohibit collecting and storing consumer data without a defined, necessary business use. Virginia, Colorado, and Oregon require privacy impact assessments for high-risk activities like behavioral profiling or location tracking.

As marketing programs become more data-intensive, we’re focusing our teams on data that is useful, intentional, and secure. Minimization improves performance and simplifies compliance. It also creates cleaner inputs for campaign planning and measurement.

Key actions:

• Audit all data sources and collection points
• Remove non-essential data from intake processes
• Limit internal access to Winmo data to essential personnel only

4. Position data ethics as a business value

Responsible data use directly influences revenue outcomes. Cisco found that 92% of U.S. consumers consider data privacy important when choosing brands. Procurement teams and enterprise buyers are evaluating privacy practices as part of vendor due diligence.

At Winmo, we treat privacy as a core part of brand identity. It’s a reason for customers to choose us, trust us, and stay with us.

Key actions:

• Include privacy practices in client communication and RFPs
• Publish data protection commitments across sales materials
• Align product and marketing roadmaps with customer data expectations

5. Use Winmo data within approved guidelines

Winmo data is licensed for internal business development. Redistribution or external sharing violates our terms and puts clients at legal and reputational risk. Clients are also expected to provide appropriate opt-outs, respond to subject access requests, and maintain clear data policies on their websites.

Our platform is designed to give sales and marketing teams a strategic edge. That edge depends on responsible use. When our data is handled properly, it becomes more powerful, not less.

Key actions:

• Do not resell, share, or redistribute Winmo data
• Publish a compliant privacy policy on your company website
• Respond promptly to any data subject requests related to Winmo data
• Implement recommended features such as a “Do Not Track” option

Responsible Data Checklist for 2025

• Refresh your privacy policy to reflect 2025’s legal updates
• Map your data flows across platforms, tools, and partnerships
• Limit access to platforms like Winmo based on business need
• Train your team on consent, data retention, and privacy operations
• Monitor updates from regulators, vendors, and state legislation
• Communicate clearly about how customer data improves experiences and outcomes

Clear data governance improves cross-functional alignment, sharpens go-to-market execution, and builds lasting customer relationships. When handled responsibly, data becomes a strategic asset that drives business forward. Winmo is committed to helping our clients lead with discipline, transparency, and long-term focus.