[eBook] 12 Brands Activating Sports Sponsorship in Q3 2025
The sports sponsorship market is surging, with a projected value of $70.34B in 2025, up from $66.67B in 2024, reflecting a 5.5% year-over-year increase. And no quarter is more action-packed than Q3. While some brands are still mapping out Q4 campaigns, the savviest advertisers are already on the field investing in live sports, digital activations, and fan-first content strategies.
Introducing the Latest Winmo eBook: 12 Brands Activating Sports Sponsorship in Q3 2025
This new Winmo eBook is your fast track to the sponsorship intel powering this summer’s most valuable brand partnerships, including creative trends, media spend insights, and direct contact info for top decision-makers.
These brand moves align with broader market trends. The global sponsorship market, which includes both sports and non-sports activations, is expected to hit $115B in 2025 and climb to $160B by 2030, fueled by league expansion, streaming integration, and digital-first campaigns.
Here’s a preview of the brands making bold sponsorship moves in Q3 2025:
- Beauty disruptor goes courtside: This iconic cosmetics brand just inked its first official partnership with a women’s pro basketball team, and it’s not stopping there. Expect athlete-led product launches, in-arena activations, and a sharp focus on Gen Z sports fans.
- Fantasy sports platform steps up to the plate: After locking in a major league baseball deal, this brand is investing big in real-time fan engagement, signage, and strikeout-based promotions. With a 355% YoY increase in digital spend, it’s clear that sports is now core to its media strategy.
- Airline brand takes flight with World Cup momentum: As co-sponsor of the 2026 FIFA World Cup, this legacy carrier is kicking off multi-city fan engagement campaigns early, with experiential activations and digital-first messaging aimed squarely at Millennial travelers.
- Juice brand taps into WWE fandom: This beverage household name is leaning into wrestling’s global stage to refresh its image. Think crossover packaging, in-game branding, and a summer sweepstakes designed to juice up relevance with younger audiences.
- Luxury fashion house gets in the game: By aligning with the WNBA and spotlighting self-expression, this brand is blending high fashion with women’s sports culture, a move that signals deeper investment in purpose-led partnerships and lifestyle-driven storytelling.
Why this matters for sellers and agencies
Brands are spending smarter. Rights fees are under more scrutiny, and marketers are consolidating portfolios, prioritizing fewer, better-measured sponsorships. They also seek more than visibility– they want personalized engagement, cultural alignment, and measurable impact.
While the top four North American leagues still account for over 80% of sponsorship value, there’s rapid growth in segments like women’s sports, esports, and purpose-led partnerships, especially among Gen Z and Millennial fans who value social impact and digital-first content.
Add to that the rise in AR/VR activations, shoppable video formats, and AI-powered sponsorship optimization, and you’ve got a new playbook for what impactful sponsorship looks like in 2025.
In this eBook, you’ll access the insights Winmo customers implement on a daily basis, including:
- 12 brands making bold Q3 sponsorship moves across sports, media, and experiential marketing
- Direct contact info for key decision-makers behind each sponsorship investment
- Activation insights and campaign trends to help tailor your pitch by brand and audience segment
- Detailed media spend, audience targeting, and platform data to guide your outreach strategy
Whether you’re selling media, creative, or experiential services, this playbook breaks down where the money’s going and how to get in front of it.
