Winmo Database Now Tracking Influencer Relationships
Winmo has expanded its advertiser-agency database to include a fast-growing segment of the marketing ecosystem: Influencers. Influencer marketing spend is projected to exceed $10 billion this year, and now, Winmo users can quickly understand which brands are working with influencers and the nature of their partnerships, paving the straightest line to tapping into these budgets.
Announced live at Mirren Live 2025, Winmo’s new Influencer Insights is a first-of-its-kind feature now available in the growing Sponsorship Hub — alongside tools like Outreach Accelerator, Media Insights, and Intent Capture. Influencer marketing has quickly evolved from an experimental spend to a central part of many brand strategies. But tracking who’s working with whom — and when — hasn’t been easy. Influencer Insights adds a new layer to Winmo’s intelligence platform, giving you visibility into genuine creator-brand partnerships on Instagram, TikTok, and YouTube.
Whether researching trends, evaluating partnership potential, or tracking competitor activity, Influencer Insights helps you make better-informed decisions across sales, media, and campaign planning. Here’s a look at what’s included — and how different teams are already putting it to use.
What’s included in Influencer Insights
Phase One features:
- 265+ brands actively investing in influencer marketing
- 239 influencers — from mega to micro — mapped to real brand campaigns
- Filters across key verticals: health & wellness, gaming, lifestyle, entertainment
- Visibility into both agency-managed and independent creator partnerships
All of this is integrated directly into your existing Winmo workflow, bringing together sponsorship activity, contact info, spend data, and creator insights in one place. Whether you’re focused on building smarter prospect lists, tracking brand behavior, or improving campaign timing, Influencer Insights offers flexible, practical value across teams.
Here’s how users across sponsorship, media, adtech/martech, and agency sales are already putting Winmo’s Influencer Insights to work:
1) Identify which brands are investing in creators now
Influencer Insights highlights active creator partnerships, making it easier to prioritize outreach to brands already investing, not just planning to. This helps reduce time spent chasing low-intent leads and ensures your outreach aligns with current marketing activity.
2) Understand who they’re working with and in what category
See which influencers brands are activating, broken down by category and platform. Use this to get a clearer view of their audience strategy and content focus. It also helps spot patterns in how brands approach creator marketing — whether they favor one-off partnerships or longer-term collaborations.
3) Inform sponsorship outreach with relevant, timely insights
Knowing which creators a brand works with lets sponsorship sellers tailor outreach and propose partnerships that align with a brand’s current approach or offer something new. Then, position your property or audience as a logical next step in a brand’s evolving influencer strategy.
4) Add creator insights to your competitive media analysis
Media teams can use this data to see which platforms and influencer tiers competitors are leaning into. Combine it with Winmo’s spend insights for a more complete view of their media mix. This context allows teams to spot where competitors are doubling down — or where there may be whitespace for your brand or client.
5) Use creator activity as a signal for adtech and martech opportunity
Influencer campaigns can signal upcoming digital spend. Use this data as a leading indicator to time outreach and prioritize accounts more effectively. It’s a way to flag new campaigns in motion before programmatic spend or platform expansions fully roll out.
6) Strengthen agency new business positioning
Agencies can bring Influencer Insights into pitch prep — helping you show that you understand a brand’s marketing priorities and how your team can support or extend them. It also helps your pitch stand out with specifics, not just what a brand could do, but what they’re already doing and how you can take it further.
7) Work faster with integrated, verified campaign data
This isn’t scraped data or incomplete profiles. Winmo’s proprietary influencer intel ensures access to verified, up-to-date creator campaign activity that’s easy to filter, explore, and act on. Because it’s built into Winmo, your team can go from insight to outreach without switching tools or workflows.
Influencer Insights is available now in the Winmo Sponsorship Hub. To learn more or request a walkthrough, contact your rep or click here.
