We Told Ya: 4 Prospecting Opportunities To Jump On This Week

February 13, 2019

It’s the best time of the week! We’re bringing you the latest updates and prospecting opportunities directly from the most accurate and reliable source in the game, our in-house team of WinmoEdge experts.

This week, we’re pointing out four different actionable opportunities for you and your team to pursue ASAP in this week’s #EDGEucation report. We’ll handle the prospecting so that you can sell more and CLOSE more.

This special edition also includes a “Told Ya” opportunity, which reviews past Winmo opportunities, and speaks to our research team’s 74% rate of accuracy when it comes to making predictions based on cold, hard data.

So how does this work?

Our team verifies detailed contact information every 120 days and it’s our priority to keep you up to date on any strategy shifts, changes in leadership, and really any information crucial for your success.  

Check out this week’s four stories, and if you want a consistent first look on opportunities just like these, be sure to request a Winmo trial today!

Agency: Told Ya! Pancheros Mexican Grill

“Told Ya” campaigns demonstrate the accuracy and preciseness of our WinmoEdge team’s predictions. As expected, Pancheros Mexican Grill has selected a media AOR amid national expansion.

Supply is the media AOR selected, effective late 2018. Their focus will include an emphasis on the use of advertising technology and advanced analytics. With no top spending period, Pancheros is one to keep on your radar all year long. When pitching, keep in mind the restaurant is opening multiple new locations and will plan their marketing locally in these places, targetting millennials and Gen-Z audiences.

Over the past 12 months, digital display totaled $5.4k according to Adbeat. Since reviews tend to follow each other, those with restaurant experience are encouraged to continue to reach out for work.

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Adtech Opp: Primanti Bros.

Primanti Bros., known for their stellar wing selection, has expanded their restaurant chain to 44 locations. Along with this growth, they recently named their first CMO, Adam Golomb, effective as of December. He’s begun taking charge in areas such as marketing strategy, menu development, and concept strategy.

While there is currently no specific top spending period, look out for holiday spend. For example, Mother’s Day and Father’s Day are both popular times for special deals. The restaurant typically invests in digital and social media, with a male demographic.

In the past year, Adbeat reported the company has spent $3,400 on digital display. While this may not seem like much, popularity is growing and so is spend. As we all know, be on the lookout for work sooner rather than later with the newly hired CMO.

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Agency Opp: Kraft Heinz Planters

Parting ways with mcgarrybowen, creative AOR since 2016, Kraft Heinz Planters is making a shift towards digital with VaynerMedia. The company aired a Super Bowl campaign, and be aware of last-minute revenue with spend typically spiking in Q2.

Be sure to place emphasis on their mostly millennial demographic, which explains the increase in digital platforms. Since reviews tend to come in groups, there may be other work available particularly after hiring a new CMO last year. Our WinmoEdge team is predicting a possible agency review within 6-9 months. Competition will include Droga5, Leo Burnett Worldwide, and Starcom Worldwide.

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Media Opps: GE Campaigns

GE Appliance’s new “Smarter Home, Better Life” messaging continued with its first work being released by FBC Chicago since it won the creative account last spring. Media sellers, be sure to reach out for last-minute revenue and start preparing for upcoming 2019 product launches such as the kitchen hub, the profile countertop microwave, and the cafe guided gourmet cooking.

GE doesn’t have a specific top spending period and targets female homeowners as well as a recent millennial focus. In 2018, a statement was released that they plan to become the leading appliance manufacturer in the US and invested more than $475 million in their capabilities according to our WinmoEdge team, so expect marketing investments to follow soon.

Antonio Boadas was hired as Chief Communications Officer in October, and with other spots shifting keep GE on your radar for expected reviews and changes soon.

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