Sustainability Leaders to Watch in Fall 2025
Sustainability is shaping where brands put their money this fall. From pro sports to luxury fashion, marketers are tying budgets to measurable environmental impact. For agencies, this is a clear signal: decision-makers are looking for partners who can turn sustainability goals into campaigns that drive reach, credibility, and loyalty.
This is the moment to lean in. The brands below are active, allocating budget, and building programs that require agency, media, and tech support. Winmo users should prospect into these accounts now, reference their current initiatives, and pitch solutions that show you understand the business value of sustainability.
San Francisco 49ers
What’s happening: The 49ers expanded their Faithful to the Planet coalition to 13 sponsors, adding Lexus, NetApp, and PG&E in 2025. The program drives retail promotions, volunteer activations, and sustainability summits.
Sales lead: Digital spend is up 775% YoY, hitting $355k YTD. Partners need agency support for storytelling, PR amplification, and experiential programming.
Your move: Pitch creative that ties environmental messaging to sports culture. Co-branded digital campaigns, influencer-led storytelling, and community-focused events will land.
Toad&Co
What’s happening: Toad&Co is rolling out eco-friendly packaging as part of its commitment to reducing plastic waste and aligning with outdoor lifestyle values.
Sales lead: The shift positions Toad&Co as a sustainability-first apparel brand, opening the door for partnerships that connect packaging innovation to storytelling and consumer engagement.
Your move: Pitch retail campaigns and digital content that showcase Toad&Co’s packaging as part of its broader sustainability journey, reinforcing brand loyalty among eco-conscious consumers.
prAna Living
What’s happening: prAna continues its leadership in sustainable fashion by introducing packaging alternatives to plastic, reinforcing its reputation as a pioneer in responsible apparel.
Sales lead: prAna’s consistent sustainability focus makes it an attractive partner for campaigns that highlight transparency, consumer education, and responsible adventure.
Your move: Pitch integrated campaigns that spotlight prAna’s packaging overhaul within the larger context of its environmental initiatives, connecting circular values to consumer purchase intent.
Budgets are shifting to measurable commitments
The money is following carbon offsets, waste reduction data, and traceable supply chains. Media planning favors carbon-neutral vendors and partners offering environmental certification. Creative executions increasingly use recycled materials, solar-powered signage, and transparent reporting to build credibility. Agencies that can connect sustainability to ROI and consumer loyalty will win the work.
How agencies should act now
Brands making sustainability a centerpiece of their fall 2025 campaigns are signaling where new budgets and opportunities are opening up. Agencies that align their outreach with these priorities will position themselves as indispensable partners. Here’s how to turn these insights into action:
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Prioritize the right brands: These companies are moving money into sustainability and need partners immediately.
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Lead with solutions: Show how your services directly advance goals like ESG compliance, waste reduction, or circular economy campaigns.
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Sell innovation: Position green media buying, carbon-neutral events, and ESG-focused content strategies as must-have services.
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Bring proof: Share case studies that link sustainability to measurable growth and consumer loyalty.
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Show up: Be present at sustainability events where these brands are making announcements and looking for collaborators.
Fall 2025 sustainability budgets are live. Agencies that connect brand commitments to consumer engagement will secure new business and long-term growth.
