Download: 2022 Midterm Election Report

September 14, 2022

With a little more than two months to go, incumbents and challengers alike have poured millions of dollars into the midterms. While it’s unusual for off-year election spending to trump (pun-intended) that of presidential elections, the stakes are high for Tuesday, November 8, 2022.

2022 Midterm Election Report

What makes this midterm election cycle so different?

  1. It will decide control of Congress: Both majorities in the Senate and the House are up for grabs. Currently, Democrats have a razor-thin majority with the US Senate deadlocked at 50-50 and Vice President Kamala Harris wielding the deciding vote.
  2. There are 36 gubernatorial elections on the ballot: Including key battleground states like Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin. After former President Trump pressured state and local officials to overturn the 2020 election results, voters are paying closer attention to local races, like secretary of state and, occasionally, lieutenant governor.
  3. Candidates are spending more of their own money: Wealthy self-funders are pouring tens of millions of dollars into their campaigns this cycle. The celebrity-adjacent Dr. Oz, who is running for a Pennsylvania Senate seat, has spent more than $14M, or 75% of his campaign budget, using his own money.

To help navigate the contentious US election landscape, the team at Winmo has created our 2022 Political Report, designed to help sellers tap into political spend estimated to reach almost $2B, plus verified campaign and agency contacts. Political ad spending in the 2022 midterms has already broken a record for off-year congressional elections. And, according to Bloomberg, is set to beat the all-time high of $9 billion spent on the 2020 presidential contest.

What’s included in Winmo’s 2022 Political Report:

  1. Hotly contested races: We worked with AdImpact to identify races expected to surge the most in ad investment ahead of the midterms.  In other words, we’ve honed in on where the money is.
  2. Campaign and agency decision-makers: No cross-checking, each of the candidates profiled in our report includes: Key marketing contacts for each campaign; Verified agency relationships; Total media spend by channel in both PDF and Excel formats
  3. Ad-spend by agency and medium: Get breakdowns of candidate spend across broadcast, radio, cable, satellite, CTV, and digital. Then, see which agencies candidates are using and placing ads across different media formats.

2022 Midterm Election Report


If you liked this blog post, check out:

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  3. Name Image and Likeness (AKA NIL): What’s all the BUZZ about? 

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