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There seems to be a constant battle between “old school” methods and modern agility and adaptability in the sales world....
Big news like this week’s Omnicom and IPG merger doesn’t just make waves—it changes the game.
As the CEO of Winmo, I see this moment as an opportunity to pause, reflect, and help our community navigate what comes next. This merger, which creates the largest ad holding company in history, signals a bold move toward greater integration of creativity, data, and technology in the advertising world.
For those of us working in sales, business development, and media, this isn’t just an industry headline. It’s a call to action.
Omnicom and IPG together will represent thousands of agencies around the world, each playing a key role in shaping the strategies of the world’s largest (and trending) brands.
That’s where Winmo comes in.
Your Guide Through the Change
With this transformation, staying connected to the right people at the right agencies is more important than ever. At Winmo, we make it easy to navigate these shifts by providing:
The Only Complete & Comprehensive Omnicom and Interpublic Group Agency Directory
Winmo clients can access contact details for decision-makers across every Omnicom and IPG agency in the US, Canada and UK.
Preview the complete list of Omnicom Agencies
Preview the complete list of Interpublic Group (IPG) Agencies
Winmo Customers: See the complete list with Winmo’s Holding Company search filter here.
- Client Insights: See which companies and brands they’re working with and where opportunities might open up now and as this new chapter unfolds.
- Actionable Intelligence: Find out how these agencies and their clients are evolving their offerings and their relationships post-merger.
Why This Matters
The Omnicom IPG merger highlights a broader trend of tracking change and equipping yourself with accurate insights to take action at the right time.
Whether you’re prospecting or pitching new business, expanding partnerships, or exploring collaborations, knowing who’s who and where they’re heading is invaluable.
With Winmo, you’re never in the dark. You’ll always have the insights you need to adapt, grow, and thrive in this evolving landscape.
Let’s Win Together
Moments like these remind me why we do what we do at Winmo. Our goal has always been to help you uncover opportunities, connect with the right people, and close more deals.
Let’s connect. If you’re looking to make sense of this massive shift—and seize the opportunities it creates directly and indirectly with brands —reach out.
What you need to know:
Omnicom and IPG Merger: A Historic Transformation in Advertising
In a groundbreaking move set to reshape the global advertising industry, Omnicom Group has announced its acquisition of Interpublic Group (IPG), creating the world’s largest advertising holding company. The deal, valued as a stock-for-stock transaction, marks a significant consolidation of expertise, technology, and resources in an era of rapid change driven by artificial intelligence and digital transformation.
Key Details of the Deal
- Structure: Interpublic shareholders will receive 0.344 Omnicom shares for each IPG share, giving Omnicom shareholders 60.6% ownership of the combined entity, with IPG shareholders holding the remaining 39.4%.
- Scale: The new Omnicom will boast over 100,000 employees globally, offering comprehensive services across advertising, data, healthcare, public relations, digital commerce, and more.
- Synergies: Annual cost savings are projected at $750 million, alongside expanded technological capabilities for delivering data-driven marketing solutions at scale.
Leadership and Integration The merger will see Omnicom CEO John Wren remain at the helm, while IPG’s CEO Philippe Krakowsky will serve as Co-President and COO. Both leaders emphasized the cultural alignment and complementary capabilities between the two companies, describing the merger as a leap forward in delivering superior outcomes for clients through integrated services.
Industry Implications The deal underscores the increasing importance of technology and data in advertising, particularly in leveraging AI and identity solutions. This merger positions Omnicom as a dominant player in harnessing consumer insights, improving ROI for marketing spends, and driving innovation in an industry increasingly pressured to adapt to digital transformation.
Despite the promise of operational synergies, the merger has raised concerns about potential job cuts, given the substantial overlap in capabilities between the two companies. Analysts also point to regulatory scrutiny as a potential hurdle before the deal’s expected closure in late 2025.
As the advertising world watches this historic merger unfold, it sets a precedent for how agencies must evolve to remain competitive, blending creativity with advanced technological infrastructure. The combined Omnicom entity is poised to set new benchmarks in an industry grappling with disruption and rapid innovation. Learn how Winmo can help you stay on top of this change.
