COVID-19
(Don’t) Stop Advertising and Marketing
Stop advertising and marketing! Stop business development and sales! It’s okay, nobody had a thorough plan for what’s happening right...
News
What GDPR Means for B2B Advertising Sales Professionals
A Winmo Primer on GDPR and Marketing and Sales Data Protection Best Practices Notice: This is for discussion purposes only. Winmo...
Top 5 Must Do’s After Mirren Live
If Mirren Live has left you energized and given you pages of notes, ideas and to-do’s for when you get...
The CMO Will Be the First to Go – Opportunity Knocks
CEO’s are increasingly seeking disruptive growth. Yet, accountability within the C-suite for disruptive growth is fragmented, creating opportunity for the...
Mirren Summit on Media Innovation Contact List
The Mirren Summit on Media Innovation is almost here, and I’m looking forward to seeing many of our customers in...
Agency New Business
What Is An Agency Search Consultant?
Agency search consultants, also known as agency optimization consultants or agency relationship management consultants, are a cornerstone of the advertising...
UK
There’s One Thing You’re Missing For New Business…
Originally appeared on The Art of New Business There’s one thing that your new business strategy is missing, and it’s...
Questions to Ask to Get the Best Salesperson
Our aim is to empower our team, and our customers to have more productive conversations with their most sought-after prospects....
How to Prospect for New Business & Grow Revenue with Account-Based Sales and Marketing
Account-based sales and marketing (ABS&M) is a hot topic in the sales development community; especially for small to mid-size agencies,...
Best Prospecting Strategy
In the first article in this two-part series I outlined a step-by-step strategy to help overcome fear in proactive new...
Top 5 Tools for New Startups
With the steady incline of billion-dollar startups continuing to strive, this seems like the best time to throw your ideas...
How to Identify Sales Opportunities
One of the most important things about sales opportunities is being able to identify them in all situations.
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