Beating your competition to the pitch can prove to be extremely challenging, especially when everyone is reacting to the same…
Category: Agency New Business
Prospecting List: 7 Automotive Opportunities to Pursue Now
Despite predictions for sales declines in 2018, the U.S. automotive industry booked solid sales gains throughout the year, exceeding 17…
Why Establishing Agency Search Consultant Relationships is Important & How to Get Started
For agency executives, getting in front of and building strategic relationships with agency search consultants is the holy grail of…
7 AOR Shifts Presenting Opportunities for Sellers Right Now
Paying attention to agency of record shifts and understanding what opportunities they present have the ability to take your media…
The Ultimate List of Agency Holding Companies & Their Affiliates
Navigating the advertising ecosystem is no easy task these days. From understanding the many agency/brand relationships to how advertisers are…
Predicted Agency of Record Shifts in H2 2019
Whether you’re a media seller, vendor or new business professional, we all wish we had a crystal ball when it…
45 Digital Ad Spenders Planning in Q2
As we quickly approach the last month of Q2, the last thing you want is to waste time on leads…
Cash In On The Craze: 5 Subscription Box Brands Investing in Marketing
Updated: July 15, 2019 In the past five years, the subscription e-commerce market has absolutely exploded, growing as much as…
Clients Want to Know What Business You’re In: Commoditized Marketing Services or Client Business Growth?
Are You Focused on the Client’s Business – or Are You Just Like Every Other Agency? We’ve worked with hundreds…
Perfect Your Agency Pitch: The Do’s & Don’ts From a Search Consultant
So, you’ve made it to the last round of an agency search and this brand is the mammoth account your…
Mirren Live 2019: The Ultimate Speaker Contact List
If you’re an agency leader seeking the best strategies and tactics to enhance your agency’s growth, there is no better…
Navigating the Hierarchies of P&G, Pfizer & Other Billion-Dollar Ad Spenders
If you target major advertisers – we’re talkin’ the big guys – those who spend over a billion in media…