Notice: This is for discussion purposes only. Winmo is not qualified to provide legal advice of any kind and is…
Category: Agency New Business
5 AOR Shifts to Prospect Now
Whether you’re selling media, services, tech, or sponsorships, an agency of record shift indicates potential opportunity ahead. We’ve highlighted five…
7 Most Searched Advertisers in Q3
Each quarter, thousands of agencies, media sellers and advertising technology firms use Winmo’s sales intelligence to tailor their pitches to…
Agency Opps: 5 Brands on the Verge of a Review
When you’re looking to pitch your agency services to major brands, timing is everything. If you wait until the review…
Prospect Watch: 4 RFPs to Target Now
With the win rate for RFPs at less than 5% and companies spending between 20-40 hours on each RFP response,…
First Timers: 4 Brands That Hired Their First-Ever CMO
If you’re responsible for driving sales, you know that it’s crucial to track decision-maker shifts in order to beat your…
Prospect List: Top 10 Beverage Advertisers
According to reports, total US ad spend in 2018 reached $151 billion, a 4.1% increase over the previous year. A…
2020 Election Spend Surges: Who’ll Win The Race for Ad Dollars?
With Election Day about a year away, a significant windfall in political advertising dollars is expected, with industry analysts forecasting…
Adweek Wrap Up: Attracting Ad Budgets
AdvertisingWeek is a great place to evaluate the entire marketing industry from it’s past, to where we are today. This…
Successful Forecasts: We Told Ya!
Sales is all about timing: pitching to a prospect when they’re ready to buy, and staying one step ahead of…
6 Under-the-Radar Opportunities with Emerging Brands
Have you been interested in getting your company in the door with smaller, emerging brands who are ready to invest?…
5 Brands with Expanding Budgets
Nothing signals opportunity like the words expanding budget. Spikes in spend are a flashing light signaling dollars available for you…