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Agency New Business
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Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program with Michael Gass
Michael Gass has developed a reputation on Twitter. The business development consultant and trainer is known for his mix of...
Ad Sales
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50 Last Minute Holiday Spenders: Q4 2020 Annual Report
Imagine a holiday season with no Black Friday. No literal door-buster deals or live shots of the chaos on the...
News
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How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement
In a former life, I worked for a very traditional advertising agency in New York. This place was so old...
News
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9 Thoughts I Had During Advertising Week 2020
I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...
Agency New Business
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It’s the Final Countdown: 100+ Brands Planning in Q4
We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed...
Agency New Business
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7 Sales Tips Guaranteed to Uncover More Leads
We’ve all been there — researching a prime prospect, creating custom messaging, and adding that extra follow up just to...
Sales
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4 Killer Client Retention Strategies to Keep Revenue and Morale High
Some facts just don’t stick no matter how simple they are. Yes, we know we should drink more water, floss...
News
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The Disruption of Sports Sponsorships (And 50 Brands Planning in Q4)
Sports sponsorships have been a “safe bet” for decades. Sure, advertisers faced challenges like league strikes and broadcasting updates, but...
Sales
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I Tested and Uncovered 7 Hidden Benefits of Personality Playbooks
From tarot card pulls and astrological charts to the Myers Briggs test and Five Love Languages, we’re all pretty obsessed...
News
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Commit to Change Check-In: Progress in Ad Agency Diversity
You know the feeling of outrage fatigue. It’s a mix of anxiety and exhaustion, coupled with worry and sympathy. People...
Sales
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12 Sales Stats to End Q3 on a High Note
The end of quarter chaos inside sales departments is so commonplace that it has inspired dozens of memes. From Hannibal...
Agency New Business
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Top 10 Most Searched Company Profiles in Winmo
Four months left of the longest (yet somehow fastest?) and most challenging year in recent history. Remarkably, we’re adapting and...
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