Sponsorship
30+ NFL Sponsorship Spenders Planning in Q4
And just like that, it’s football season again. The NFL expanded their regular-season schedule from 16 to 17 games this...
Sponsorship
SponsorUnited Competitive Analysis
Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving success. Two...
Agency New Business
6 Steps to a Standout Sales Pitch
As buyers become increasingly savvy and selective, sellers are obliged to up their collective game. Good sales pitches take an...
Marketing
25+ Space Jam: A New Legacy Brand Partnerships
Just as Black Widow pushed aside Fast (Nine?) at the box office, Space Jam: A New Legacy is set to release this Friday and will...
Sponsorship
The State of eSports Sponsorships and Opportunities: Q3 2021
Not all sports suffered devastating losses during the pandemic. Esports, which was already a growing industry pre-COVID, was able to...
5 Traits Corporate Sponsors Look For in Sports Partners
Sports are back (for real this time). The triumphant return of IRL experiences brings teams and leagues looking for corporate...
Agency New Business
Welcome to Miami: The New Startup & Technology Hub
The startup scene brings to mind images of dudes in Silicon Valley wearing Patagonia vests, driving Teslas, and talking crypto....
Sponsorship
Sports Marketing & Sponsorship Spenders: Q2 2021
On a recent episode of the Win More podcast on OOH advertising, host John Zaldonis made the case that sports...
Sponsorship
Is Cryptocurrency the Next Big Sports Sponsor?
Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the top overall pick in...
5 Traits Corporate Sponsors Look For in Partners
There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations looking for nonprofits to...
Sponsorship
Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway
Pocono Raceway, in the beautiful Pocono Mountains of Pennsylvania, has been a family-owned business for more than 50 years. The...
Agency New Business
The State of Email in Q2 2021
Email in Q2 2021 is still going strong. I started working in marketing in 2012 and, in my first week...
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