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Agency New Business
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Knowledge is Power: 100+ Brands Buying in Q1 2021
It seems like every year we trick ourselves into believing that December will be a slow month. A time for...
Agency New Business
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New Year, New Plans: 100+ Brands Planning in Q1 2021
In Q1 2021, marketers and media buyers need to balance long-term goal setting with short-term planning. This year’s chaos threw...
Sponsorship
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What Will Nonprofit Sponsorships Look Like in 2021?
Nonprofits have been on the front lines of the pandemic. They assist families across the country facing the grim reality...
Agency New Business
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It’s the Final Countdown: 100+ Brands Planning in Q4
We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed...
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How Advertisers are Adjusting to Fan-Less Sports
Today, global sports sponsorship rights-fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion in...
Sponsorship
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Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform, to help sponsorship sales...
Sponsorship
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Client Spotlight: Warped Tour Founders, KL Group Turn Latest Venture Virtual
Kevin Lyman Group, known for the Vans Warped Tour summer concert series, was scheduled to host 320 Festival this spring....
Sponsorship
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6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Sponsorship
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100 Sponsorship Spenders Planning in Q2
Instead of hitting the same tired prospect list right now, our most successful sponsorship sales and ad sales clients are...
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The #1 Tool to Reallocate Your Event Budget Towards
With the sudden shutdown of the US economy, those working in the event and conference industry are being hit hard....
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5 Cannabis Brands Sparking Up Marketing Spend
Cannabis and CBD brands are shelling out right now to reach homebound (and possibly anxiety-ridden) consumers. In most states, Cannabis...
COVID-19
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The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been cancelled or postponed amidst the COVID-19...
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