Sponsorship Archives

5 Traits Corporate Sponsors Look For in Sports Partners

Sports are back (for real this time). The triumphant return of IRL experiences brings teams and leagues looking for corporate...

Agency New Business

Welcome to Miami: The New Startup & Technology Hub

The startup scene brings to mind images of dudes in Silicon Valley wearing Patagonia vests, driving Teslas, and talking crypto....

Sponsorship

Sports Marketing & Sponsorship Spenders: Q2 2021

On a recent episode of the Win More podcast on OOH advertising, host John Zaldonis made the case that sports...

Sponsorship

Is Cryptocurrency the Next Big Sports Sponsor?

Last week, former Clemson University quarterback Trevor Lawrence was selected by the Jacksonville Jaguars as the top overall pick in...

5 Traits Corporate Sponsors Look For in Partners

There are countless nonprofits looking for corporate sponsors right now. And there are also countless corporations looking for nonprofits to...

Sponsorship

Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway

Pocono Raceway, in the beautiful Pocono Mountains of Pennsylvania, has been a family-owned business for more than 50 years. The...

Agency New Business

The State of Email in Q2 2021

Email in Q2 2021 is still going strong. I started working in marketing in 2012 and, in my first week...

Sponsorship

List Download: 40+ NBA Team Sponsors in 2021

Think of the last time you experienced live sports. For most of us, it was pre-pandemic (minus the 25,000 people...

Sponsorship

Accomplishing Miracles Through Sponsorship: Q&A with The Spirit of Liberty Foundation

Tomorrow, the US will welcome a new president into the White House. After almost a year of COVID, a summer...

Ad Sales

Emerging Industries Report: Q1 2021

Advertising is a $100 billion industry that was rocked throughout 2020. According to Kantar, there were significant ad spending declines...

Agency New Business

Knowledge is Power: 100+ Brands Buying in Q1 2021

It seems like every year we trick ourselves into believing that December will be a slow month. A time for...

Agency New Business

New Year, New Plans: 100+ Brands Planning in Q1 2021

In Q1 2021, marketers and media buyers need to balance long-term goal setting with short-term planning. This year’s chaos threw...