Marketing Archives

Marketing

4 Brands Increasing Their Experiential Marketing Investments

More and more brands are beginning to understand that experiential marketing is extremely valuable. Recently, Valentina Culatti, who leads creative...

Agency New Business

by Samantha Stallard

The State of Influencer Marketing: Q2 2024

Last weekend’s Coachella marked the ninth annual Revolve Fest. But, the 2024 iteration of the influencer event was much more...

Agency New Business

by Samantha Stallard

eBook Download: CMOs Planning in Q2 2024

After a stagnant 2023, U.S. ad spending is expected to accelerate in 2024 (Dentsu is projecting 4.6% YoY increase in...

Agency New Business

by Samantha Stallard

Biggest New CMO Hires: Q1 2024 (So Far)

CMOs tend to hop from one company to another more frequently than their peers in other top executive roles. It’s...

Agency New Business

by Samantha Stallard

Top Advertisers in Winmo with In-House Media

As with the rise of in-house creative agencies, some companies are starting their own media operations, too. Big names like Chase,...

Sales

by Samantha Stallard

List Download: 78 Super Bowl LVIII Advertisers

The final NFL game of the season is set, and it’s a rematch from 2020 with the Kansas City Chiefs...

UK

by Sophia Behar

Pearlfinders Competitive Analysis

Updated 2024: If you’re looking to secure new business in the UK, two sales enablement tools may come to mind:...

Agency New Business

by Samantha Stallard

Top 10 Agencies in Winmo with the Biggest Client Media Spend: January 2024

For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the...

Agency New Business

by Samantha Stallard

CMOs on the Move: December 2023

There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and...

Sponsorship

by Samantha Stallard

The State of eSports Opportunities: Q4 2023

eSports is a dynamic and fast-evolving field that combines the excitement of competitive gaming with the complexity of professional sports,...

Breaking News

by Marilyn Mead

Winmo Partners with Contalto to Surface Branded Content Leads

Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity in a fast-growing but often...

Breaking News

by Samantha Stallard

Black Friday 2023: Winmo’s Top Trends and Takeaways

As the holiday season approaches, it’s a common perception that retailers must be banking on the last three months of...