Marketing

How to Use Marketing Automation to Warm Up Prospects

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.
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Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech…
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Video advertising 2024

Seven Cases for Video Advertising in 2024

If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we…
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NFL Sponsorship Spenders In the News

The Kansas City Chiefs won Super Bowl LVIII against the San Francisco 49ers, securing their fourth NFL championship.…
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Winmo Adds CTV Intelligence to Advertiser Database

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of the…
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back to school 2024

List Download: Back-to-School Brands Targeting Students and Parents

We may still be in the dog days of summer, but retailers are already shifting focus to back-to-school shopping,…
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Brands Hiring Their First CMOs in Q3 2024

When a company hires a Chief Marketing Officer (CMO) for the first time, it’s a big deal. It usually means the…
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Seven of the Fastest Growing Sales & Marketing Titles

Seven of the Fastest Growing Sales & Marketing Titles

The technology landscape has turned the sales and marketing industries into the Wild West of titles. Interesting…
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Top Agencies in Winmo with the Biggest Client Media Spend

Top Agencies in Winmo with the Biggest Client Media Spend: July 2024

For agencies, working with clients with high media spend requires significant time, energy, and organization. First,…
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2024 Holiday Ad Outlook (Plus Prospect List)

What key trends are shaping the 2024 holiday season, and how marketers approach it? In a year where lingering inflation…
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Top Independent Brooklyn Advertising Agencies

Top Independent Brooklyn Advertising Agencies

Often overlooked by its more famous neighbor, Brooklyn, NY's thriving agency scene is finally moving outside of…
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B2B CMOs on the Move: June 2024

B2B CMOs on the Move: June 2024

CMOs tend to hop from one company to another more frequently than their peers in other top executive roles. It's…
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