Marketing

The State of Influencer Marketing: Q2 2024
Last weekend's Coachella marked the ninth annual Revolve Fest. But, the 2024 iteration of the influencer event…

eBook Download: CMOs Planning in Q2 2024
After a stagnant 2023, U.S. ad spending is expected to accelerate in 2024 (Dentsu is projecting 4.6% YoY increase…

Biggest New CMO Hires: Q1 2024 (So Far)
CMOs tend to hop from one company to another more frequently than their peers in other top executive roles. It's…

Top Advertisers in Winmo with In-House Media
As with the rise of in-house creative agencies, some companies are starting their own media operations, too. Big…

List Download: 78 Super Bowl LVIII Advertisers
The final NFL game of the season is set, and it's a rematch from 2020 with the Kansas City Chiefs taking on the…

Pearlfinders Competitive Analysis
If you’re looking to secure new business in the UK, two sales enablement tools may come to mind: Winmo and Pearlfinders.…

Top 10 Agencies in Winmo with the Biggest Client Media Spend: January 2024
For agencies, working with clients with high media spend requires significant time, energy, and organization. First,…

CMOs on the Move: December 2023
There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and…

The State of eSports Opportunities: Q4 2023
eSports is a dynamic and fast-evolving field that combines the excitement of competitive gaming with the complexity…

Winmo Partners with Contalto to Surface Branded Content Leads
Winmo has integrated select branded content insights from Contalto into its advertising database, unearthing opportunity…

Black Friday 2023: Winmo’s Top Trends and Takeaways
As the holiday season approaches, it's a common perception that retailers must be banking on the last three months…

eBook Download: 30 CMOs Likely To Issue RFPs in Q1 2024
What better time to strategize new business opportunities than Q1. New year, new motivation, and probably a new…