UK
UK Movers & Shakers – June Recap
Here is your round-up of new marketing appointments in June. It’s a good time to get on the radar with...
Brands Increasing Digital Ad Spend
Summer is here and we are still social distancing. Some stores and restaurants are opening safely and more people are...
Ad Sales
90 Direct to Consumer Brands That Should Be On Every Seller’s Radar
Now more than ever, consumers are shopping from home, and companies who can sell to potential buyers directly are poised...
COVID-19
10 Brands Upping Digital Advertising Spend
We’re officially into month 3 of social distancing. Who is using this opportunity to ramp up digital advertising? Don’t look...
Ad Sales
MightyHive on Media Buying Shifts & How Sellers Can Stand Out
While some larger advertisers may be shifting away from linear TV to avoid the risk of waste, Rachel Adams of MightyHive is...
Sponsorship
6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
COVID-19
How ViacomCBS is Using Consultative Selling to Identify Opportunities
With changing habits in media consumption, the onus is on publishers to solve each advertiser’s uniquely adapting needs. Winmo CEO...
COVID-19
Data Insights: Your Key to Getting In Front of Media Buyers & Planners Right Now
As the industry moves quickly to keep up with the shifting brand needs to update media placement, SwellShark is on...
5 Cannabis Brands Sparking Up Marketing Spend
Cannabis and CBD brands are shelling out right now to reach homebound (and possibly anxiety-ridden) consumers. In most states, Cannabis...
COVID-19
Initiative’s CPO: Where Media Dollars Are Moving, and How Vendors Can Support Agencies
With client needs changing by the minute amidst the COVID-19 outbreak, media agencies are being forced to do an impossible...
COVID-19
5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
Digital Ad Spend is Climbing: 10 Advertisers Behind the Spike
With the entire economic landscape transformed since the Coronavirus pandemic, you may be wondering whether moving forward with your business...
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