Agency New Business
The State of Influencer Marketing: Q2 2024
Last weekend’s Coachella marked the ninth annual Revolve Fest. But, the 2024 iteration of the influencer event was much more...
Breaking News
SXSW 2024: Winmo’s Top Industry Takeaways
What a week in Austin. Despite the common skepticism about the festival’s relevance, SXSW showcased its adaptability and innovation, staying...
UK
32 UK Brands with Campaigns Imminent
There are dozens of ways brands signal that a new campaign is imminent. Some release vague, intriguing content across social media...
Agency New Business
eBook Download: CMOs Planning in Q2 2024
After a stagnant 2023, U.S. ad spending is expected to accelerate in 2024 (Dentsu is projecting 4.6% YoY increase in...
Agency New Business
Biggest New CMO Hires: Q1 2024 (So Far)
CMOs tend to hop from one company to another more frequently than their peers in other top executive roles. It’s...
Ad Sales
The State of Podcast Advertising: Q1 2024
During the summer of 2023, Spotify laid off about 2% of its workforce — honing in on its podcast division...
Agency New Business
Top Advertisers in Winmo with In-House Media
As with the rise of in-house creative agencies, some companies are starting their own media operations, too. Big names like Chase,...
Agency New Business
The State of Email Outreach: Q1 2024
Email in Q1 2024 is still going strong. I started working in marketing in 2012 and, in my first week...
Sales
List Download: 78 Super Bowl LVIII Advertisers
The final NFL game of the season is set, and it’s a rematch from 2020 with the Kansas City Chiefs...
Sponsorship
Updated Jan 2024: How to Find Ideal Sponsorship Partners
Are you responsible for finding your organization’s sponsorship partners? We work with the nation’s leading sports teams, nonprofit organizations, and...
Breaking News
What CES 2024 Taught Us About Winning New Business
CES, which wrapped its 57th-year last week in Las Vegas, is known as the nerdy tech show where hundreds of...
Agency New Business
Top 10 Agencies in Winmo with the Biggest Client Media Spend: January 2024
For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the...
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