Agency New Business
Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program with Michael Gass
Michael Gass has developed a reputation on Twitter. The business development consultant and trainer is known for his mix of...
Ad Sales
50 Last Minute Holiday Spenders: Q4 2020 Annual Report
Imagine a holiday season with no Black Friday. No literal door-buster deals or live shots of the chaos on the...
News
How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement
In a former life, I worked for a very traditional advertising agency in New York. This place was so old...
News
9 Thoughts I Had During Advertising Week 2020
I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...
Agency New Business
It’s the Final Countdown: 100+ Brands Planning in Q4
We did it —  we made it to the last quarter of 2020. This year, Q1 was full of wide-eyed...
Sales
4 Killer Client Retention Strategies to Keep Revenue and Morale High
Some facts just don’t stick no matter how simple they are. Yes, we know we should drink more water, floss...
Sales
Logical, Scaleable, Repeatable: Q&A with CRO, Brady Holcomb
Our new chief revenue officer, Brady Holcomb, joined the Winmo team last week. Nothing like an end of quarter sprint...
News
Brady Holcomb Joins Winmo as Chief Revenue Officer
Winmo Appoints Brady Holcomb as CRO to Assist Clients’ Sales Growth Through Recovery & Beyond ATLANTA, September 24, 2020 –...
Selling Emotion: How Brands Make Customers Feel (Then Buy)
I’m Nike loyal and didn’t even know it. I’ve taken up running during the pandemic to get out some energy...
News
The Disruption of Sports Sponsorships (And 50 Brands Planning in Q4)
Sports sponsorships have been a “safe bet” for decades. Sure, advertisers faced challenges like league strikes and broadcasting updates, but...
Sales
I Tested and Uncovered 7 Hidden Benefits of Personality Playbooks
From tarot card pulls and astrological charts to the Myers Briggs test and Five Love Languages, we’re all pretty obsessed...
News
Commit to Change Check-In: Progress in Ad Agency Diversity
You know the feeling of outrage fatigue. It’s a mix of anxiety and exhaustion, coupled with worry and sympathy. People...
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