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Breaking News
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2023’s Back-to-School Advertising Trends
While most Winmo kids have been back to school for a while now (damn you Southern schedules), the rest of...
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Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners
It’s already been a week in the wild world of sports and it’s only Wednesday. US soccer fans started out...
Marketing
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Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)
In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US and UK,...
Marketing
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37 US Brands with New CMOs (Q2 2023)
As we know, CMOs have been known to switch roles more often than the other C-suites. Moving to different companies...
Agency New Business
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Four Ways to Implement ChatGPT in Your RFP Strategy
Just as sales professionals are always on the lookout for new ways to engage with prospects and close more deals,...
Sales
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3 Ways to Implement ChatGPT in Your Sales Outreach
Sales professionals are always on the lookout for new ways to engage with prospects and close more deals. CRMs were...
Breaking News
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New Business Trends: Q2 2023 Ripe for Agency Hires
Winmo’s sales lead resource, WinmoEdge is on the front line of agency hire trends, tracking accounts on the move, decision-makers...
Breaking News
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Tech Layoffs Will Prompt CMOs to Seek New Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1...
Breaking News
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70 Brands x MLB Sponsors Planning in Q2 2023
Even though only three full months have passed since the Houston Astros beat the Philadelphia Phillies to claim the 2022...
Sales
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MediaRadar Competitive Analysis
Today, new business professionals need reliable sales enablement tools in their arsenal. The right support can make the difference between...
Ad Sales
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The Ad Industry’s Top Sales Activations
It can be hard to know how to spend your time as a sales professional — you have to know...
Ad Sales
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The Hottest Winter Brands Increasing Digital Advertising
It might be the second week of January, but the first week is really just a test run, even for...
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