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2023’s Back-to-School Advertising Trends

2023’s Back-to-School Advertising Trends

While most Winmo kids have been back to school for a while now (damn you Southern schedules), the rest of the country…
5 traits corporate sponsors look for in sports partners

Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners

It's already been a week in the wild world of sports and it's only Wednesday. US soccer fans started out disappointed…
Updated July 2023: Winmo Adds Social Spending Across 5 Platforms

Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)

In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in…

37 US Brands with New CMOs (Q2 2023)

As we know, CMOs have been known to switch roles more often than the other C-suites. Moving to different companies…
Four Ways to Implement ChatGPT in Your RFP Strategy

Four Ways to Implement ChatGPT in Your RFP Strategy

Just as sales professionals are always on the lookout for new ways to engage with prospects and close more deals,…
3 Ways to Implement ChatGPT in Your Sales Outreach

3 Ways to Implement ChatGPT in Your Sales Outreach

Sales professionals are always on the lookout for new ways to engage with prospects and close more deals. CRMs…

New Business Trends: Q2 2023 Ripe for Agency Hires

Winmo's sales lead resource, WinmoEdge is on the front line of agency hire trends, tracking accounts on the move,…

Tech Layoffs Will Prompt CMOs to Seek New Agency Partners

According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023…

70 Brands x MLB Sponsors Planning in Q2 2023

Even though only three full months have passed since the Houston Astros beat the Philadelphia Phillies to claim…
pitch alert: 7 brands planning in q1 2019

The Ad Industry’s Top Sales Activations

It can be hard to know how to spend your time as a sales professional — you have to know which leads are worth…
Sr Account Manager Testimonial

The Hottest Winter Brands Increasing Digital Advertising

It might be the second week of January, but the first week is really just a test run, even for the hottest winter…
accounts on the move

Winmo’s Most Viewed Articles of 2022

Not surprisingly, the majority of Winmo's most-viewed blog posts in 2021 centered around data. After 2020, many…