Not surprisingly, the majority of Winmo’s most-viewed blog posts in 2021 centered around data. After 2020, many industries’ KPIs were shot to hell and we were all left wondering how to analyze our business operations since the world turned upside down. And then, there’s crypto (which, buckle up, we’ll be covering a lot more in the new year). Keep reading to be re-inspired by the information that pushed us through the (second) hardest professional year to date. And cheers to 2022…
Winning is addictive (and distracting) because pitching is performance. It feels like being center stage at Carnegie Hall with the brand team hanging on your every word — and budget estimate. However, pitch addiction is really procrastination. There’s simply no time to make changes to your agency culture, your business strategy, your client relationships, and your even personal relationships when there’s an RFP to answer.
Effective work takes time, vision, and collaboration. An intimate relationship between agency and client is when each party is willing to share ideas with honesty and without caution. Where trust is built through the trials and errors of strategy, marketing, and insight. A pitch, in stark contrast, is all about working in isolation, eyes searing by the blue light of your laptop… Read more here.
2021 was a big year for Esports, with streaming watch time across Twitch, Facebook Gaming, and YouTube Gaming growing 21% year-over-year according to Stream Hatchet. 2022 is showing continued precipitous viewership growth, and investment from brands as more marketers throw their hats into the proverbial ring to capitalize on Esports opportunities.
In celebration of the release of our first-ever Esports report detailing top brands betting on gaming, we’ve rounded up several Esports-related WinmoEdge opportunities for sellers across media, sponsorship, agency, and martech organizations to take advantage of… Read more (and download the full list) here.
For more than 150 years, college athletes have generated billions of dollars for the National Collegiate Athletic Association (NCAA) without being able to monetize on their own likeness. On July 1st, 2021, a Supreme Court ruling allowed athletes to make a profit for the first time in history.
In the past 11 months, a variety of opportunities have surfaced in the hottest emerging industry known as name, image, and likeness (NIL). NIL is predicted to evolve into a multi-billion dollar industry in college sports during the next few years. University collectives, marketplaces, and agencies play a major role in positioning athletes to be successful off the field... Read more here.
We received a plethora of inbound requests for a quick reference guide of top Ad Agency Search Consultants for North America. Check out our compiled list of top search consultants, including information on how to reach them. Below is our list of search and relationship optimization consultants. These contacts have conducted the majority of searches that our agency clients have either been involved in or would have liked to be considered for… Read more here.