Marketing Tech

The State of Upfronts Who’s Spending and Where

The State of Upfronts 2025: Who’s Spending and Where

If you’re in the business of planning media buys or closing new accounts, Upfronts 2025 offered more than just…
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What ChatGPT Taught Us About Consumer Behavior

What ChatGPT Taught Us About Consumer Behavior

When ChatGPT first hit the scene, it sparked headlines, side-eyes, and existential debates. But now that we’re…
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Top Travel Brands Prepping for Summer Campaigns

Top Travel Brands Prepping for Summer 2025 Campaigns

As temperatures rise, so does the competition among travel and lifestyle brands aiming to capture consumer attention.…
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The Martech Playbook For Q

The Martech Playbook for Q1: Tools for Streamlining Your Sales Funnel

In the ever-evolving marketing technology landscape (martech), staying ahead of the curve is essential for streamlining…
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7 Sales Prospecting Trends Shaping Adtech and Martech

Sales prospecting in adtech and martech isn’t just evolving—it’s transforming. To thrive in 2025, sales professionals…
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How to Use Marketing Automation to Warm Up Prospects

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.
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Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech…
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Winmo Adds CTV Intelligence to Advertiser Database

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of the…
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Seamless.ai vs. Winmo Competitive Analysis

Choosing the right sales enablement tool is vital to equip your team for success, but with a myriad of options…
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Tips to Prepare for Your Winmo Demo

5 Tips to Prepare for Your Winmo Demo

Updated April 14, 2024 You know your business, your target customers, and your goals. Our product specialists…
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the state of podcast advertising q1 2024

The State of Podcast Advertising: Q1 2024

During the summer of 2023, Spotify laid off about 2% of its workforce — honing in on its podcast division specifically…
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Pearlfinders Competitive Analysis

If you’re looking to secure new business in the UK, two sales enablement tools may come to mind: Winmo and Pearlfinders.…
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