Marketing Tech Archives

Marketing Tech

Can Blockchain Standardize the Adtech Industry?

The advertisements that follow me around the internet are very freaky. Now, even with over a decade of experience in...

Marketing

How to Implement Winmo’s New OTT Insights

With entertainment limited to our houses and imaginations the last year-plus, most of us turned to streaming (and sourdough bread)...

Agency New Business

Personnel Shifts are Happening: How Sales Intelligence Platforms Can Keep You Informed

As one of the managers of Winmo’s Scoops groups (~Plug~ click here to join on LinkedIn), it’s my responsibility to...

News

6 Surefire Ways to Turn Off a CMO

As we’ve discussed before, CMOs are some of the busiest executives in the C-Suite. In today’s digital-first world, CMOs have...

News

Top 10 D2C Brands By Social Spend: Q2 2021

Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even...

Agency New Business

Updated: How to Build a Winning New Business Referral Strategy

We work with thousands of agencies – big and small – who come to us with the same question, how...

Marketing Tech

4 Ways Sellers Are Using Winmo Intent Insights

Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to close...

News

How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement

In a former life, I worked for a very traditional advertising agency in New York. This place was so old...

News

9 Thoughts I Had During Advertising Week 2020

I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...

Ad Sales

90 Direct-to-Consumer Brands On Every Seller’s Radar

Now more than ever, we shop with direct-to-consumer brands from home. And companies who can sell to potential buyers directly...

Sales

Deciphering Email Deliverability Errors & Avoiding Them

In today’s business world, email is one of the most important means of communication. But we have all been there;...

The #1 Tool to Reallocate Your Event Budget Towards

With the sudden shutdown of the US economy, those working in the event and conference industry are being hit hard....