Marketing Tech Archives

Marketing Tech

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.

Marketing Tech

by Marilyn Mead

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech vendors...

by Marilyn Mead

Winmo Adds CTV Intelligence to Advertiser Database

According to eMarketer, US brands are set to spend over $28 billion on CTV this year, representing a third of...

Breaking News

by Sophia Behar

Seamless.ai Competitive Analysis

In today’s competitive B2B landscape, sales teams require more than just a list of contacts. Choosing the right sales enablement...

Ad Sales

by Samantha Stallard

The State of Podcast Advertising: Q1 2024

During the summer of 2023, Spotify laid off about 2% of its workforce — honing in on its podcast division...

UK

by Sophia Behar

Pearlfinders Competitive Analysis

Updated 2024: If you’re looking to secure new business in the UK, two sales enablement tools may come to mind:...

Sales

by Britani Johnson

Winmo vs. 6Sense Comparison

With so many sales intelligence platforms on the market, it can be tough to decide which one is right for...

Sales

by Samantha Stallard

eBook Download: 47 Marketing Leads from the Fastest Growing Tech Brands in Winmo (Q3 2023)

It started during the pandemic, but economic conditions are creating a perfect storm for B2B tech companies to seize market...

by Samantha Stallard

Why Do Micro-Moments Matter For Your New Business Strategy?

Have you ever found yourself standing in the middle of a CVS or Walgreens, scrolling through your phone to figure...

Sales

by Marilyn Mead

Three Ways to Win More Sales with AI Personality Insights

While some sellers are finding that AI tools lower response rates and drive up spam warnings, Winmo users are taking...

Ad Sales

by Samantha Stallard

List Download: 34 Brands with Direct Buys on YouTube (iOS & Desktop)

YouTube is a melting pot of content consumers and creators, making it one of the go-to advertising destinations for savvy...

Ad Sales

by Samantha Stallard

The State of Programmatic Advertising: Q2 2023

In today’s rapidly evolving advertising landscape, programmatic advertising has emerged as a powerful tool that simplifies, automates, and enhances the...