Ad Sales
90 Direct to Consumer Brands That Should Be On Every Seller’s Radar
Now more than ever, consumers are shopping from home, and companies who can sell to potential buyers directly are poised...
Personnel Shifts are Happening; How Sales Intelligence Platforms Can Keep You Informed
An unfortunate ripple effect of COVID-19 is the turnover of personnel across multiple industries, especially among agencies. Keeping track of...
Sales
Deciphering Email Deliverability Errors & Avoiding Them
In today’s business world, email is one of the most important means of communication. But we have all been there;...
The #1 Tool to Reallocate Your Event Budget Towards
With the sudden shutdown of the US economy, those working in the event and conference industry are being hit hard....
COVID-19
Initiative’s CPO: Where Media Dollars Are Moving, and How Vendors Can Support Agencies
With client needs changing by the minute amidst the COVID-19 outbreak, media agencies are being forced to do an impossible...
COVID-19
5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
COVID-19
Video Chat: Are Advertisers “Sheltering in Place”? Engine Group’s John Ruvolo Weighs In
Advertisers may be entering a phase of caution – shelter in place, so to speak – but that doesn’t mean...
News
How to Build a Winning New Business Referral Strategy
We work with thousands of agencies – big and small – who come to us with the same question: how...
News
Winmo Introduces Direct Response TV Insights
Interested in tapping into direct response TV (DRTV) ad budgets? Winmo has teamed up with Media Analytics to integrate data...
Agency New Business
How to Be Successful at Cold Calling
Let’s face it – cold calling isn’t for the faint of heart. But, it’s the one part of selling that...
Agency New Business
6 Benefits of Investing in Sales Training for Your Team
A strong sales team is one of the most important tools a company can equip itself with when looking to...
7 Business Development Trends for 2020
2020 is here, and with a new year and decade comes new business development trends. From  increased emphasis on personalization...
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