Marketing Tech Archives

Marketing

100 Social Impact Titles Planning in Q4 (Q4 2021)

Social impact is the latest responsibility to descend upon brand marketing teams. Now, along with promoting reasonable prices and high-quality...

Sales

How Winmo Elevates Your Salesforce Account

As an #AccidentalAdmin for six years, I know how unreliable and frustrating third-party tools can be to integrate into Salesforce. I...

Marketing Tech

Insights From Winmo’s New Paid Search Spend Feature

Winmo Advance users now have Google Ads spend — aka paid search investment — for thousands of brands thanks to...

Marketing Tech

Can Blockchain Standardize the Adtech Industry?

The advertisements that follow me around the internet are very freaky. Now, even with over a decade of experience in...

Marketing

How to Implement Winmo’s New OTT Insights

With entertainment limited to our houses and imaginations the last year-plus, most of us turned to streaming (and sourdough bread)...

Agency New Business

Personnel Shifts are Happening: How Sales Intelligence Platforms Can Keep You Informed

As one of the managers of Winmo’s Scoops groups (~Plug~ click here to join on LinkedIn), it’s my responsibility to...

Breaking News

6 Surefire Ways to Turn Off a CMO

As we’ve discussed before, CMOs are some of the busiest executives in the C-Suite. In today’s digital-first world, CMOs have...

Breaking News

Top 10 D2C Brands By Social Spend: Q2 2021

Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even...

Agency New Business

Updated: How to Build a Winning New Business Referral Strategy

We work with thousands of agencies – big and small – who come to us with the same question, how...

Marketing Tech

4 Ways Sellers Are Using Winmo Intent Insights

Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to close...

Breaking News

How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement

In a former life, I worked for a very traditional advertising agency in New York. This place was so old...

Breaking News

9 Thoughts I Had During Advertising Week 2020

I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...