Marketing Tech Archives

Agency New Business

Personnel Shifts are Happening: How Sales Intelligence Platforms Can Keep You Informed

As one of the managers of Winmo’s Scoops groups (~Plug~ click here to join on LinkedIn), it’s my responsibility to...

News

6 Surefire Ways to Turn Off a CMO

As we’ve discussed before, CMOs are some of the busiest executives in the C-Suite. In today’s digital-first world, CMOs have...

News

Top 10 D2C Brands By Social Spend: Q2 2021

Will the direct-to-consumer (D2C) market ever be saturated? We can buy luggage, eyeglasses, organic groceries, machine washable rugs, and even...

Agency New Business

Updated: How to Build a Winning New Business Referral Strategy

We work with thousands of agencies – big and small – who come to us with the same question, how...

Marketing Tech

4 Ways Sellers Are Using Winmo Intent Insights

Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to close...

News

How to Use Sales Intelligence for Growth: 4 Tips Any Agency Can Implement

In a former life, I worked for a very traditional advertising agency in New York. This place was so old...

News

9 Thoughts I Had During Advertising Week 2020

I’m happy to see that the advertising community is done announcing once IRL experiences are “going virtual for 2020.” This...

Ad Sales

90 Direct to Consumer Brands That Should Be On Every Seller’s Radar

Now more than ever, consumers are shopping from home, and companies who can sell to potential buyers directly are poised...

Sales

Deciphering Email Deliverability Errors & Avoiding Them

In today’s business world, email is one of the most important means of communication. But we have all been there;...

The #1 Tool to Reallocate Your Event Budget Towards

With the sudden shutdown of the US economy, those working in the event and conference industry are being hit hard....

COVID-19

Initiative’s CPO: Where Media Dollars Are Moving, and How Vendors Can Support Agencies

With client needs changing by the minute amidst the COVID-19 outbreak, media agencies are being forced to do an impossible...

COVID-19

5 Brands Boosting eCommerce Right Now

With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...