The Complete List of Dentsu Agencies

The Complete List of Dentsu Agencies Looking for a comprehensive list of Dentsu agencies? You’ve come to the right place! Offering exclusive agency holding company data from Winmo, the interactive table below gives you instant access to every agency under the Dentsu umbrella, allowing you to quickly and easily find the information you need. We hope this list of Dentsu agencies is a valuable resource for your prospecting strategy.  Interested in reaching contacts at Dentsu? Request a free trial of Winmo to view account relationships and key decision-makers for Dentsu’s portfolio, as well as other agency holding companies like WPP, Interpublic Group and more.  NameDescriptionLocationsWebsite 360i Atlantasearch marketing, search engine marketing, digital mediaAtlanta,GAwww.360i.com 360i NYsearch marketing, search engine marketingNew York,NYwww.360i.com 360i ChicagointeractiveChicago,ILwww.360i.com Amnettrading desk, programmaticNew York,NYwww.amnetgroup.com Antibody Healthcare Communicationsfull service, healthcare specialtyToronto,ONwww.antibodycommunications.com AR New Yorkfull serviceNew York,NYwww.arnewyork.com Carat Santa MonicamediaSanta Monica,CAwww.carat.com Carat AtlantamediaAtlanta,GAwww.carat.com Carat New YorkmediaNew York,NYwww.carat.com Carat San FranciscomediaSan Francisco,CAwww.carat.com Carat TorontomediaToronto,ONwww.carat.com Carat MontrealmediaMontreal,QCwww.caratcanada.com Carat ChicagomediaChicago,ILwww.carat.com Carat DetroitmediaDetroit,MIwww.carat.com Dentsu America LLCfull serviceNew York,NYwww.dentsuaegisnetwork.com DentsuBos Torontofull serviceToronto,ONwww.dentsubos.com DentsuBos Montrealfull serviceMontreal,QCwww.dentsubos.com FetchMobile Marketing AgencySan Francisco,CAwww.wearefetch.com/ FirstborninteractiveNew York,NYwww.firstborn.com IgnitionOnesearch marketing, search engine optimizationAtlanta,GAwww.ignitionone.com iProspect Fort Worthsearch marketing, search engine optimizationFort Worth,TXwww.iprospect.com iProspect San Franciscosearch marketing, search engine optimizationSan Francisco,CAwww.iprospect.com iProspect San Diegosearch marketing, search engine optimizationSan Diego,CAwww.iprospect.com iProspect New Yorksearch marketing, search engine optimizationNew York,NYwww.iprospect.com Isobar USglobal full service digitalNew York,NYwww.isobar.com mcgarrybowen New Yorkfull serviceNew York,NYwww.mcgarrybowen.com mcgarrybowen Chicagofull serviceChicago,ILwww.mcgarrybowen.com Mitchellpublic relations, full serviceFayetteville,ARwww.mitchcommgroup.com MKTG INC Cincinnatifull serviceCincinnati,OHwww.mktg.com MKTG INC New Yorkfull serviceNew York,NYwww.mktg.com MKTG INC San Franciscofull serviceSan Francisco,CAwww.mktg.com MKTG INC Culver Cityfull serviceCulver City,CAwww.mktg.com MKTG Inc. Chicagofull serviceChicago,ILwww.mktg.com Posterscope USA - Santa Monicaoutdoor mediaSanta Monica,CAwww.posterscope.com Posterscope USA - New Yorkout-of-homeNew York,NYwww.posterscope.com PPR North Americapublic relationsSan Francisco,CAwww.pprww.com Roundarch...

How Successful Sales Executives Create Effective Prospecting Strategies

These days, sales executives and their teams are expected to constantly measure prospecting effectiveness, in addition to justifying every cost based on ROI and the bottom line. From lead scoring and goal setting to competitor research and audience insights, implementing an effective prospecting strategy — and finding the right sales tools to empower your team — is critical for long-term success and business growth. Of course, developing a successful prospecting strategy is easier said than done, especially if you are already working with limited resources and aren’t quite sure where to start. To help you get the prospecting ball rolling and win more business, we’ve rounded up tips and tricks from the most successful sales professionals in the business. 1. Know the Markets You Serve & Exactly How You Serve Them Brian Frank, Global Head of Sales Operation at LinkedIn explains, “…the first thing you want to do is understand the market.” In order to develop effective prospecting you need to understand every aspect of the market your product or service serves, right down to the nitty gritty underbelly. When you take the time to truly understand the needs and goals of your prospects they view your offering as a valuable solution to their problems. Your prospects also need to feel like you understand their pain points and are working with them to find the right solution. From Guy Kawasaki‘s book Enchantment, “Enchantment is the purest form of sales. …The difference between enchantment and simple sales is that with enchantment you have the other person’s best interests at heart, too.” Do your homework. Get the details, know your competition, and connect with your market in a way that is unique...

Why Your Outbound Sales & Marketing Strategy Fails to Generate New Business

Is outbound marketing getting you down? Are you seeing declining profits from your cold calls and outreach? Are your leads vanishing? Chances are good that your outbound marketing program is suffering from one of the common issues that plague all businesses from time to time. Outlined below are a few of the common mistakes sales professionals and marketers like yourself make that cause outbound strategies to fall down on the job. 1. You are Using Obsolete Data This is a major problem for companies, because when you are juggling time, expenses, employees and goals, it can be very easy to ignore data quality in order to focus on other goals. As a result, businesses often start their outbound campaigns with an inaccurate marketing list and unorganized prospecting database. This means opening up with a round of “who are you and do you exist?” calls which waste time on already low-quality leads. Your database of prospects should be complete, fresh and constantly updated, either with help from sales intelligence tools or through your own thorough research. 2. You Only Call Prospects Once This is a common problem for sales teams that have not developed or documented a repeatable outbound process or don’t have time to build out 7-15 touch points for prospecting. These days, contacting prospects more than once is not only okay, but it is often necessary to attract and engage profitable leads. To be clear, this doesn’t mean calling the same person over and over again or bugging someone to the point that you become a stage-five clinger. It means seeking out and calling contacts throughout the company to reach key...

Harley-Davidson Opens the Throttle on Marketing, Increasing 2016 Budget by 65%

During a Q3 earnings call, Harley-Davidson CEO Matthew Levatich stated that the company would increase customer-facing marketing spend by approximately 65% next year. In addition to marketing, investments in product development will also increase next year. In total, Harley-Davidson plans to allocate approximately $70 million to drive demand in 2016. These investments will be focused in four areas: Product & brand awareness Growing new ridership in the US Increasing and enhancing brand access Accelerating growth for new products in the market. Levatich stated: “I want to be crystal clear. The path forward will play out over a number of years. This isn’t about improving results for a quarter or even a year. This is about where we want to be in three years, five years and even 10 years.” He explained that HD’s share of voice has never been as high as its share of market, but with the increase in competitors dollars, now is the time to increase SOV. Levatich’s remarks are an extension of what SVP and CFO John Olin said in the Q2 call. Media planning and buying moved earlier this year to Publicis’s Starcom, Chicago from the Detroit office. In 2010, HD parted ways with creative AOR Carmichael Lynch after three decades. In 2013, CMO Mark-Hans Richer spoke of “striking the phrase ‘agency of record’ from HD’s marketing vocabulary” – at least in the US. This means that HD may be open to pitches for specific projects over the next few years. Additional Insight National TV Spend: For FY 2014, Harley-Davidson spent $9.3 million on national TV ads – $7.2 million from Jan. to Oct., according to iSpot. So far this year, HD...

Where will Venture Capitalists Make the Highest Investments in 2016?

In 2015, venture capitalists (VCs) began investing heavily in companies that transform the way businesses communicate with their prospects and customers. The market with the largest influx of investments from VCs is marketing technology. Why? Well, because the startups and companies playing in this space are helping businesses generate higher sales at lower operating costs. Also, marketing tech firms offer services that are essential for competing in the digital age of advertising. Why is marketing technology so hot right now? According to Chiefmartec.com, the main components of marketing technology include efficiency and experiences. Technology has come a long way in the past few years and now web-based platforms are being used to disseminate information to consumers around the world in a much more efficient manner. The Internet and mobile devices are key places to advertise and enhance brand awareness, which is why middleware, platforms and operations are becoming more entwined in marketing plans. Also, digital content in the form of infographics, videos, slideshows and blog posts are now much more effective means of compelling consumers to make purchases. Areas of Investment Marketing technology leverages strategy, technology and content to influence the path to purchase. And there is room for growth all across this spectrum, whether it’s in marketing software, lead gen, demand gen, graphic design or collaboration tools. SaaS platforms that integrate all of these elements into a scalable process are of particular interest leading into 2016. According to Chiefmartec.com, $21.8 billion was invested in the following areas during 2015: Marketing Middleware Marketing Operations Marketing Backbone Platforms Marketing Experiences As the market for marketing technology continues to grow, new areas for investment are inevitably going to emerge. For example, content...

How to Identify Sales Opportunities & Maximize Prospecting Success

Generally speaking, most business models rely pretty heavily on new business for long-term growth. And as a sales executive, there is often a lot of pressure to build an effective pipeline of new sales opportunities in the most cost-effective and efficient manner. Of course, as is the case with all things business development, more often than not, all of this is easier said than done. Fortunately, in this new digital age, there are a number of ways to generate leads and quickly identify the most profitable sales opportunities. 1. Mobile Lead Generation Smartphones, tablets and wearable technologies are changing the way consumers digest information and spend money. When you consider the fact that roughly 50 percent of overall web traffic is now coming from mobile users, it’s safe to say that qualified sales opportunities can be derived from mobile marketing campaigns. People are getting more comfortable making online purchases and filling out lead-gen forms through mobile devices, which means you could be missing out on countless sales opportunities if you aren’t investing in mobile. 2. Data Analytics There is a wealth of data available on the Internet, especially as it relates to prospects and their purchase journey. This is especially true of social media platforms, where you can see the ideas and topics that resonate most with target audiences. Big data (and even small data) can also be gathered from prospecting tools that provide sales intelligence on the prospects you’re looking to reach. Whether you gather it manually from social media or you use a sales intelligence tool, data analytics can help you more efficiently identify the most profitable sales opportunities for your business. 3. Online Prospecting Tools...
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