How Advertisers are Adjusting to Fanless Sports
Sports are Picking Up, without Fans –What it Means for Sponsorships Global sports sponsorship rights-fees may fall some 37% –...
UK
UK Movers & Shakers – June Recap
Here is your round-up of new marketing appointments in June. It’s a good time to get on the radar with...
Sponsorship
Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform, to help sponsorship sales...
Sponsorship
6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Podcast
Win More Podcast: GSK and The Grommet Change CMO, Review Agencies
Take a look (or listen) to another episode of the Win More podcast: GlaxoSmithKline (GSK) promotes from within to find...
COVID-19
The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been cancelled or postponed amidst the COVID-19...
COVID-19
Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19
From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...
COVID-19
Initiative’s CPO: Where Media Dollars Are Moving, and How Vendors Can Support Agencies
With client needs changing by the minute amidst the COVID-19 outbreak, media agencies are being forced to do an impossible...
COVID-19
Worldwide Partners Chooses “Prudence Over Panic” – Interview with CEO John Harris
Winmo CEO Dave Currie talked with John Harris, President and CEO of Worldwide Partners, an independent agency network with agencies...
COVID-19
5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
COVID-19
Video Chat: Are Advertisers “Sheltering in Place”? Engine Group’s John Ruvolo Weighs In
Advertisers may be entering a phase of caution – shelter in place, so to speak – but that doesn’t mean...
How B2B Sales Can Adapt in an Economic Downturn
Strange days on this planet. If someone told you at the start of the year that your workforce would become...
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