UK
Round-up of August’s Big UK Spenders
As brands get back to business, there were some BIG digital spend increases in August. These span across key sectors...
How Advertisers are Adjusting to Fan-Less Sports
Today, global sports sponsorship rights-fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion in...
UK
UK Movers & Shakers – June Recap
Here is your round-up of new marketing appointments in June. It’s a good time to get on the radar with...
Sponsorship
Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform, to help sponsorship sales...
Sponsorship
6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Podcast
Win More Podcast: GSK and The Grommet Change CMO, Review Agencies
Take a look (or listen) to another episode of the Win More podcast: GlaxoSmithKline (GSK) promotes from within to find...
COVID-19
The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been cancelled or postponed amidst the COVID-19...
COVID-19
Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19
From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...
COVID-19
Initiative’s CPO: Where Media Dollars Are Moving, and How Vendors Can Support Agencies
With client needs changing by the minute amidst the COVID-19 outbreak, media agencies are being forced to do an impossible...
COVID-19
Worldwide Partners Chooses “Prudence Over Panic” – Interview with CEO John Harris
Winmo CEO Dave Currie talked with John Harris, President and CEO of Worldwide Partners, an independent agency network with agencies...
COVID-19
5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
COVID-19
Video Chat: Are Advertisers “Sheltering in Place”? Engine Group’s John Ruvolo Weighs In
Advertisers may be entering a phase of caution – shelter in place, so to speak – but that doesn’t mean...
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