Marilyn Mead, Author at Winmo

Marketing

Winmo Adds Social Spend Across TikTok, YouTube, Instagram, Facebook, Twitter

Winmo, the most widely used B2B sales intelligence tool for the advertising industry, has added social spend and impression data...

Agency New Business

by Marilyn Mead

The List of Top Agency Search Consultants and How to Reach Them

We received a plethora of inbound requests for a quick reference guide of top Ad Agency Search Consultants for North...

Marketing

by Marilyn Mead

100+ US and UK Advertisers Planning in Q3 2022

Three in four marketers are increasing spending in 2022, according to a Gartner survey released this May. But, how can...

Sponsorship

by Marilyn Mead

Name Image and Likeness (AKA NIL): What’s all the BUZZ about?

For more than 150 years, college athletes have generated billions of dollars for the National Collegiate Athletic Association (NCAA) without...

Agency New Business

by Marilyn Mead

Updated: How to Build a Winning New Business Referral Strategy

We work with thousands of agencies – big and small – who come to us with the same question, how...

UK

by Marilyn Mead

Round-up of August’s Big UK Spenders

As brands get back to business, there were some BIG digital spend increases in August. These span across key sectors...

by Marilyn Mead

How Advertisers are Adjusting to Fan-Less Sports

Today, global sports sponsorship rights-fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion in...

UK

by Marilyn Mead

UK Movers & Shakers – June Recap

Below, check out your June recap of new marketing appointments. It is a good time to get on the radar...

Sponsorship

by Marilyn Mead

Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage

Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform. Together, the companies will...

Sponsorship

by Marilyn Mead

6 Brands Targeting GenZ Through eSports

Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...

Sponsorship

by Marilyn Mead

Updated: The Art of Virtualizing Live Events

From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst COVID-19. Some...

COVID-19

by Marilyn Mead

Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19

From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...