Agency New Business
Updated: How to Build a Winning New Business Referral Strategy
We work with thousands of agencies – big and small – who come to us with the same question, how...
UK
Round-up of August’s Big UK Spenders
As brands get back to business, there were some BIG digital spend increases in August. These span across key sectors...
How Advertisers are Adjusting to Fan-Less Sports
Today, global sports sponsorship rights-fees may fall 37% with fan-less sports. From $46.1 billion in 2019 to $28.9 billion in...
UK
UK Movers & Shakers – June Recap
Below, check out your June recap of new marketing appointments. It is a good time to get on the radar...
Sponsorship
Winmo & GumGum Sports Give Sponsorship Sellers an Unfair Advantage
Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform. Together, the companies will...
Sponsorship
6 Brands Targeting GenZ Through eSports
Advertisers are signing up for eSports to compete for GenZ’s attention, check out the brands on our watch list. Creators...
Sponsorship
Updated: The Art of Virtualizing Live Events
From Cannes to the Tony’s, SXSW to Coachella, thousands of live events have been canceled or postponed amidst COVID-19. Some...
COVID-19
Client Spotlight: How Coaster Cycles Shifted Gears to Combat COVID-19
From pedicabs to PPE – the story of how one company adapted its manufacturing to serve a higher good, and...
COVID-19
Worldwide Partners Chooses “Prudence Over Panic” – Interview with CEO John Harris
Winmo CEO Dave Currie talked with John Harris, President and CEO of Worldwide Partners, an independent agency network with agencies...
COVID-19
5 Brands Boosting eCommerce Right Now
With consumers sheltering in place, foot traffic to brick-and-mortar businesses has come to a halt. One source of opportunity if...
How B2B Sales Can Adapt in an Economic Downturn
Strange days on this planet. If someone told you at the start of the year that your workforce would become...
Breaking News
Winmo Introduces Direct Response TV Insights
Interested in tapping into direct response TV (DRTV) ad budgets? Winmo has teamed up with Media Analytics to integrate data...
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