As brands get back to business, there were some BIG digital spend increases in August. These span across key sectors such as technology, entertainment and FMCG. Here is our round-up of big spenders you should have on your watch list!
Tech and entertainment brands such as Sky, Apple, Vodafone and Samsung collectively upped their direct advertising spend to over £32M. In August, Sky increased its spend to £11M.
FMCG brands including Procter & Gamble, Unilever and Boots have also enjoyed big increases in digital advertising spend. Procter and Gamble was up to over £10M and Unilever increased its spend to £6M on digital advertising, despite its boycott on Facebook.
According to Pathmatics intelligence, other top advertisers in August included the likes of Peloton, EE, McDonalds, Uber, GOV.UK, University of London, Flatshare, Macmillan Cancer Support, Talk Talk, Tesco, Wix.com and Hello Fresh.
There was also a number of new marketing appointments in August to keep an eye on:
- Virgin Atlantic appointed Siobhan Fitzpatrick. She will take up a new, yet-to-be-announced role to replace Claire Cronin in September. Fitzpatrick will spearhead marketing, communications, digital, loyalty and customer journey. She currently serves as the company’s digital & distribution VP.
- Premium drink mixer producer, Fever-Tree, hired Camille Beaufils as its new global marketing director. Camilla previously worked as the incubation marketing manager at Diageo, and the European social head at Diageo.
- YouTube has a new UK marketing lead with Zoe Clapp. She previously served as CMO of Premiership Rugby, and prior to that, spent nearly four years as the chief marketing & communications officer of UKTV. A new marketing lead is the number one sign that an agency review will occur.
- Finally, AA Cars, the used car platform owned by The Automobile Association (The AA), hired Mark Hodson as its marketing and product director in August. Mark previously served as CMO of Howsy, and before that, as marketing and audience director of Haymarket Media Group.
These insights on big spenders were sourced from Winmo Edge insights and Pathmatics, providing real time digital advertising spend tracking.
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