Marketing

omnicom ipg merger

A New Era in Advertising: What Omnicom + IPG Means for You

Big news like this week's Omnicom and IPG merger doesn’t just make waves—it changes the game. As the CEO…
Black Friday 2024: What Worked and What Didn’t

Black Friday 2024: What Worked and What Didn’t

Black Friday 2024 has come and gone, and the results are in: online shopping hit new heights, in-store traffic…
6 Freshly Funded Brands to Watch in Q4 2024

6 Freshly Funded Brands to Watch in Q4 2024

As the year winds down, Q4 becomes a critical time for brands to make strategic moves—and fresh funding can make…

SponsorUnited Competitive Analysis

Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving…
Key NASCAR Sponsorship Trends for 2025: Insights for Sponsorship Sales Professionals

Key NASCAR Sponsorship Trends for 2025

As NASCAR races into 2025, the sport continues to captivate some of the most loyal fans in the industry—an enthusiasm…
Biggest AOR Shifts Creating Opportunities for Sellers

Biggest AOR Shifts Creating Opportunities for Sellers

As we head deeper into Q4 2024, a fresh wave of AOR shifts creates significant new business opportunities for sellers.…
The State of NBA Sponsorships for the 2024-2025 Season

The State of NBA Sponsorships for the 2024-2025 Season

As the NBA tips off its 2024-2025 season, the sponsorship landscape is buzzing with innovation, digital integrations,…
Top UK Brands Spending in Digital: Q4 2024

Top UK Brands Spending in Digital: Q4 2024

As we approach Q4 2024, brands across the UK are gearing up to make their mark in the digital landscape, increasing…
5 Emerging Brands in the News

5 Emerging Brands In the News: September 2024

In today’s fast-paced business landscape, staying ahead of emerging brands is critical for marketers…
How to Use Marketing Automation to Warm Up Prospects

How to Use Marketing Automation to Warm Up Prospects

Fewer than 10% of UK companies are using marketing automation tools, which means there is a huge, untapped opportunity for your company.
Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

Navigating the Martech Maze: 3 Key Questions Vendors Must Address in Their Pitch

The martech landscape continues to expand at a dizzying pace. If you’re like me, working with adtech and martech…
Video advertising 2024

Seven Cases for Video Advertising in 2024

If there’s one thing that hasn’t changed in digital marketing, it’s that video still reigns supreme. As we…