Now more than ever, we shop with direct-to-consumer brands from home. And companies who can sell to potential buyers directly are poised to benefit. eMarketer forecasts that D2C sales will account for $17.75 billion of total e-commerce sales in 2020, an increase of 24.3% from the previous year.
This means increased opportunity with brands hoping to get exposure to a relatively captive audience. There are opportunities with established brands, but also with emerging spenders. As a result of the lower cost of many media types due to increased demand, these spenders enter not just digital ad space, but previously cost-prohibitive mediums like television and audio, too.
D2C is a low barrier-to-entry eCommerce strategy that allows manufacturers and CPG brands to sell directly to the consumer. Then, they bypass conventional negotiations with a retailer or reseller. Shopping this way has many advantages. For example, there’s:
As direct-to-consumer brands blow up (we even included it as a top emerging industry for 2021 in our annual report), so have their advertising and marketing investments. Luckily, we’ve put together a list to give you a headstart. To help tap into ad budgets for direct-to-consumer brands, we’ve pulled a list of 90+ known D2C ad spenders and contacts from Winmo. Download a PDF or Excel version below:
Finally, if you’re interested in full contact details for these advertisers, we’re here to help. Request your demo for human-verified sales intelligence and access budget-owners who control $100 billion in investments.