Winmo, the most widely used B2B sales intelligence tool for the advertising industry, has added social spend and impression data across TikTok, Instagram, Facebook, Twitter, and YouTube to its advertising databases in the US and UK.
The social advertising feature allows sell-side teams to quickly identify opportunities with advertisers buying social ad inventory, and open doors with the brand and agency decision-makers who control their budgets.
Sales teams now use Winmo to identify prospects spending on key social channels, in addition to the channels already tracked, such as display, print, TV, radio, OOH, podcast, and CTV.
Starting in 2023, Winmo, which helps sales professionals connect with top UK and US advertisers and agencies, is offering social spend data as part of its Pro plan. The plan surfaces key spend insights across digital channels in real time.
How can you get your hands on it?
Customers wishing to add social intelligence to their subscription can request access here.
Not yet a Winmo customer? Request social spend and brand and agency intelligence here.