What ChatGPT Taught Us About Consumer Behavior

At Winmo, we’re always looking for patterns before they peak. And we’ve been watching closely as conversational AI shifts the way people ask questions, make decisions, and even define brand loyalty. Here’s what ChatGPT—and generative AI more broadly—is teaching us about what today’s consumers actually want.

1)  Intent is getting more specific

Search used to be about keywords. Now, it’s about context. Consumers aren’t just typing “best hiking boots.” They’re asking, “What hiking boots are best for rocky terrain and weak ankles under $150?” That’s a new level of intent.

• For media teams, this means rethinking how organic and paid strategies work together—ensuring your brand shows up everywhere the conversation might happen.
• For agencies, it’s a reminder that copy and creative need to match tone, not just terms.

Winmo tip: Monitor your category’s emerging search queries and review competitor messaging through our intelligence reports. Real-time insights = real-time relevance.

2)  Decision-making is decentralized

Consumers are outsourcing decisions to AI and trusting the answers. That means your brand might be recommended—or filtered out—by a chatbot before a person even sees your site. Whether it’s a travel itinerary, skincare routine, or SaaS stack, consumers are letting AI do the legwork. The catch? If your brand isn’t consistently mentioned across trusted channels, AI tools may skip over you entirely.

• Adtech teams should see this as a wake-up call: how are your data sources training the AI that consumers rely on? If your creative, targeting, and measurement tools aren’t adapting to AI-informed decision-making, you’re already behind.

Solution: Work closely with PR, SEO, and programmatic teams to keep your digital footprint consistent and crawlable. Then use Winmo’s media spend and buying signal insights to optimize your positioning.

3)  Loyalty is being rewritten

AI doesn’t play favorites. Yet. Brand loyalty used to be emotional. Now it’s increasingly transactional, based on algorithms that prioritize speed, clarity, and usefulness. Consumers still feel loyal, but only when brands continue to meet their needs faster than anyone else.

• For agencies, this shifts the focus from brand building alone to full-funnel performance and personalization.
• For sponsorship professionals, this also means fans and followers will increasingly rely on AI to tell them which events, creators, or brands align with their values—and which ones are worth skipping.

Stay top-of-mind by syncing your outreach cadence to key inflection points. Winmo’s intent data and decision-maker tracking can help you act when buyers are actually paying attention.

4)  Relevance is the new reach

Whether it’s media buying, programmatic targeting, sponsorship ROI, or agency planning, AI has created a new playing field. It’s not enough to be everywhere. You need to be exactly where your audience is asking for you—in the format, channel, and tone they trust most.

• Media buyers need to prioritize context and format, not just scale.
• Adtech platforms need to empower brands to respond in real time.
• Sponsorship teams should track how AI-generated recommendations affect brand affinity.
• Agencies must build strategies that flex with machine learning feedback loops.

Use Winmo’s media planning insights and contact data to align your pitch timing and channel strategy with real-time buyer activity. The more precisely you can match your message to audience expectations, the more likely you are to earn attention—and action.

AI is changing consumer behavior in real time.

But it’s not a mystery. The brands that win will be the ones who adapt fast, speak human, and integrate across the right channels. If you want your brand—or your client’s—to be in the answer box, not the footnotes, now’s the time to act. Explore how Winmo’s sales intelligence helps you anticipate what buyers want—before they even know they want it.