Opportunity Ahead: 15 New CMO Hires

July 24, 2020

Decision-maker changes are often the top predictor of agency changes, media spending shifts and new martech investments on the horizon. That’s why our team releases a weekly recap of notable marketing appointments and what they mean for the advertisers gaining fresh perspective. Check out some of the latest, and if you’d like more intel like this, request your trial access here.

Burger King

With previous roles as Chili’s CMO and KFC’s Marketing Director, Ellie Doty now sits as Burger King’s first US Regional CMO. Our WinmoEdge writers report she specializes in brand strategy and creating digital and data-driven marketing programs. CMO hires tend to lead to brand new partnerships. We recommend our agency and martech readers to reach out for digital, AOR, and PR opportunities. Find a full list of competing agencies within Winmo, request more information here.

Feeding Children Everywhere 

Feeding Children Everywhere has tapped their first CMO in June 2020. Tiffany Kobashigawa founder, CEO and CMO at KobaConsulting has an impressive track record producing rebranding results for KobaConsulting. The company’s direct marketing saw a 55+% increase in lead generation and 45% increase in overall impressions. As Feeding Children Everywhere continue to respond to those affected by the virus we suggest agency and martech readers reach out to stay top of mind. 

Omaha Steaks 

As well as ramping up ad spend, Omaha Steaks has appointed a new VP and CMO. Julie Evans, who initially joined the company as Senior D2C Marketing Director in June 2019, has overseen direct mail, email, TV, radio, space/print, loyalty, digital (paid search, programmatic display, native, affiliates, connected TV and YouTube), social media and influencer marketing. Our team expects her role expansion will result in higher ad spend and more partnership opportunities. Our Winmo Edge team notes that the company is targeting GenX and Millennial parents in search of easy meals and suggests agencies getting in front of Evans soon.

Move, Inc. (Realtor.com) 

The subsidiary of Realtor.com hired Mickey Neuberger as CMO in June. The executive was previously at eBay and was responsible for growing the marketing strategy. We expect to see Neuberger implement CRM strategy as he did at eBay and that he will be open to reviewing the agency roster.

Uncommon James 

The new celebrity jewelry bar has tapped a new CMO. Stone Crandall has worked with other celebrity brands to get them off of the ground. He previously served as CMO for the retail side of Magnolia Network where he helped to build brand awareness. As of our last report on Uncommon James in April 2020, the company had put up $63.3k toward  TV ads YTD. This is the first time they have used this channel so we expect them to continue spending on television ads during the upcoming holiday season. Our team suggests reaching out soon as an agency review is imminent (and spending ahead of holidays represent opportunity for media sellers, as well).

Get the details on more CMO hires: 

  1. Thyme Hill, SVP & CMO; Bob Evans Farms
  2. Kristi Heuring, CMO; Everest.com 
  3. Sangeeta Prasad, CMO; Slalom 
  4. Ellie Doty, CMO; Burger King 
  5. Tiffany Kobashigawa, CMO; Feeding Children Everywhere 
  6. Stuart Aitken, Chief Merchant & CMO; Kroger 
  7. Will Robinson, CMO; Ledo Pizza 
  8. Amanda Helming, CMO; United National Foods 
  9. Aaron Magness, CMO; Thistle 
  10. Mark Lenss, CMO; NutriStyle 

Our WinmoEdge team works to bring sales teams the news before the news. For more insights on top advertisers and their decision-makers changes, request a trial here.



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