Q4 Advertising Trends: Grilling, Housing & Home Improvement

September 30, 2019

There’s nothing worse than finding the right prospect but reaching them at the wrong time – after their budget has already been spent. To help you get ahead of the curve, we’re surfacing planning period trends you should be targeting now in the grilling and housing/ home improvement categories. 

Now that Q3 has come to a close, hopefully you capitalized on the Weight Loss & Bridal opportunities we brought to your attention. In order to start Q4 and finish out the year on a strong note, we’ve created a list of brands entering peak planning mode so you can shift from reactive prospecting to proactive prospecting. 

Reach the right person at precisely the right time with Winmo’s planning and buying periods, plus verified decision-maker contact information: 

Grilling Season: 

Grilling season typically begins in the warmer spring and summer months, but is at its peak advertising in Q3, beginning with  4th of July and running through the summer and fall months. Look for grill-focused advertising to skew heavily toward males. Additionally, look for advertising to be heaviest among top football and sports-focused channels. 

Weber – Stephen Products Co

    • Key Contact: Melissa Enos, Senior VP Global Marketing & Brand Experience
    • Email: ****@weberstephen.com
    • Phone: (847) ***-****
    • Media Agency Partner: Explore Communications

The Coleman Company, Inc

    • Key Contact: C.R. Toner, VP Information Systems 
    • Email: ****@coleman.com
    • Phone: (316) ***-****
    • Media Agency Partner: Media Assembly

Kraft Heinz Company

    • Key Contact: Ariel Suffern, VP of Marketing 
    • Email: ****@kraftheinzcompany.com
    • Phone: (847) ***-****
    • Media Agency Partner: Starcom Worldwide

Tyson Foods, Inc

    • Key Contact: Jerry Holbrook, Senior VP of Sales & Marketing 
    • Phone: (605) ***-****
    • Media Agency Partner: Mindshare

Housing & Home Improvement: 

The majority of housing and home improvement advertising takes place in Q2 and Q3, as this is when consumers typically take on the most home improvement focused activities. Therefore, look for Q4 to be the peak planning period for ad buys the following year. Focus pitches on ways to reach mature millennials and Gen-X homeowners.

ACME Brick Company

    • Key Contact: Senior VP, Marketing & Advertising 
    • Email: ****@brick.com
    • Phone: (817) ***-****

Bed Bath & Beyond

    • Key Contact: Eric Steinberger, Chief Marketing Officer 
    • Email: *********@bedbath.com
    • Phone: (908) ***-****
    • Media Agency Partner: Kepler Group

Kohler Company

    • Key Contact: Jim Lewis, VP of Marketing- Kitchen & Bath
    • Email: *****@kohler.com
    • Phone: (920) ***-****
    • Media Agency Partner: PHD Chicago

The Sherwin-Williams Company

    • Key Contact: Steve Wiezorek, Senior Director, Product Marketing- Paint 
    • Email: ********@sherwin.com
    • Phone: (216) ***-****
    • Agency Partner: DeVries Global, Public Relations

Whirlpool Corporation

    • Key Contact: Ludovic Beaufils, VP of Product Marketing 
    • Email: **************@whirlpool.com
    • Phone: (269) ***-****
    • Media Agency Partner: Digitas

We’re here to help when times get tough. Subscribe to receive actionable insights you can use now!

Related Content
COVID-19
Want Your Agency to Survive a Pandemic? Stop Giving Away Your Thinking: Q&A with Michael Gass
We’ve faced countless challenges this year — no one who watched the ball drop on January 1, 2020 could have...
Marketing Tech
4 Ways Sellers Are Using Winmo Intent Insights
Sales professionals are always on the hunt for the latest technology that will give them a competitive edge to close...
Agency New Business
Niche is Not a Dirty Word: How to Find Your Agency’s Target Clients and Build a New Business Program with Michael Gass
Michael Gass has developed a reputation on Twitter. The business development consultant and trainer is known for his mix of...