There’s nothing worse than finding the right prospect but reaching them at the wrong time – after their budget has already been spent. To help you get ahead of the curve, we’re surfacing planning period trends you should be targeting now in the grilling and housing/ home improvement categories.
Now that Q3 has come to a close, hopefully you capitalized on the Weight Loss & Bridal opportunities we brought to your attention. In order to start Q4 and finish out the year on a strong note, we’ve created a list of brands entering peak planning mode so you can shift from reactive prospecting to proactive prospecting.
Reach the right person at precisely the right time with Winmo’s planning and buying periods, plus verified decision-maker contact information:
Grilling season typically begins in the warmer spring and summer months, but is at its peak advertising in Q3, beginning with 4th of July and running through the summer and fall months. Look for grill-focused advertising to skew heavily toward males. Additionally, look for advertising to be heaviest among top football and sports-focused channels.
Key Contact: Jerry Holbrook, Senior VP of Sales & Marketing
Phone: (605) ***-****
Media Agency Partner: Mindshare
Housing & Home Improvement:
The majority of housing and home improvement advertising takes place in Q2 and Q3, as this is when consumers typically take on the most home improvement focused activities. Therefore, look for Q4 to be the peak planning period for ad buys the following year. Focus pitches on ways to reach mature millennials and Gen-X homeowners.
ACME Brick Company
Key Contact: Senior VP, Marketing & Advertising
Phone: (817) ***-****
Bed Bath & Beyond
Key Contact: Eric Steinberger, Chief Marketing Officer
Phone: (908) ***-****
Media Agency Partner: Kepler Group
Key Contact: Jim Lewis, VP of Marketing- Kitchen & Bath
Phone: (920) ***-****
Media Agency Partner: PHD Chicago
The Sherwin-Williams Company
Key Contact: Steve Wiezorek, Senior Director, Product Marketing- Paint
Phone: (216) ***-****
Agency Partner: DeVries Global, Public Relations
Key Contact: Ludovic Beaufils, VP of Product Marketing
Phone: (269) ***-****
Media Agency Partner: Digitas
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