100 Sponsorship Spenders Planning in Q2 2020

Instead of hitting the same tired prospect list, our most successful sponsorship, and ad sales clients find creative ways to surface leads most likely to convert. They harness the power of Winmo’s smart filters to uncover adjacent verticals, new decision-maker sets, and lists like the one we’ve put together for you below – 100 sponsorship spenders planning in Q2.

These marketers have invested in sports sponsorships, live events, and experiential marketing, and are likely to again. It’s crucial to reach the right account at the right time (when the budget is available). So, we’ve focused on those deciding where to allocate their marketing dollars for upcoming campaigns. These are a natural target for sponsorship sellers, but also for ad sales executives.

But, who will benefit from 100 Sponsorship Spenders Planning in Q2 2020?

1)  Sponsorship sellers

Including all those that sell sponsorships for events, experiential offerings, or sports. Brands are hungry for exposure right now, whether through virtualized experiences, related media channels, or upcoming in-person events. These brands have spent in the past on experiential marketing and we forecast they will do it again soon. We’ve also included a key title responsible for sponsorship decision-making.

2)  Media sellers

While these brands dedicate significant budgets to sponsorships, it’s possible they will invest in more traditional advertising vehicles. Right now is a time to evaluate needs, determine their target audience, and offer attractive (and safe) inventory.

The right messaging for sponsorship spenders

Inboxes are flooding, so take a targeted approach to stand out from the crowd. It’s worth the extra step to reach out with the right message. Investigate current campaigns, demographic targets, and the decision-maker. Then, craft a compelling argument for why your offering compliments (or elevates) their existing strategy. Sounds like a lot of work, right? We’ll be happy to set up a free trial of Winmo to give you the unfair advantage you need to reach sponsorship spenders right now.

If you liked this blog post, check out:

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