SponsorUnited Competitive Analysis

April 4, 2023

Updated 2023: Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving success. Two sales enablement tools in the industry, Winmo, and SponsorUnited, provide sales intelligence so teams can turn more sponsorship leads into deals. However, the landscape is crowded. 

Request a Winmo trial today

Today, predictive intelligence sets Winmo apart because it allows sales teams to get ahead of opportunities and prospect proactively rather than reactively. Winmo uncovers emerging opportunities and enables brands to win more business by pointing them to the right contacts at precisely the right time. While both platforms share similarities, they are quite different in their approach. Therefore, the depth of information you need for your prospecting will likely dictate which technology is best for you and your sales organization. 

To help make an informed decision on which of the two meets your immediate and long-term needs, check out our analysis below


Contact accuracy: According to Winmo users, our database has the most accurate information, robust brand-level contacts, and direct contact details for VPs and above. Plus, we accelerated our review process, with new and updated contacts added every 60 days to keep this competitive edge. Users rely on the right titles, with direct dials and emails, to craft outreach that gets a response.

Contact relevancy: Mapping 175,000 decision-makers across brands, parent companies, and agencies, Winmo shows users a simple view of the complex array of decision-makers with ad budgets. Of course, users see media teams by account, but Winmo goes beyond media buyers to access in-house marketers, strategy, planning, social, and creative budget holders who control over $100B annually.


Insight + Integrations

Emerging opportunities: Want to uncover opportunities with emerging and challenger brands that are likely to start investing in sponsorship? Winmo is the industry’s only early warning system, so you can be first in line. Rather than pursue leftover budgets, our research analysts track sponsorship sales triggers at established and emerging brands. While SponsorUnited reports on partnerships and specific activations, it doesn’t include brands not currently activating sponsorships. Our prospecting publication WinmoEdge spots opportunities on the horizon and serves them to your inbox so you can be first to early-stage opportunities.

List-building and audience demographics: Build a list of brands and contacts based on location, industry category, target audience demographic (gender, age, 18-34, HHI), history of partnerships, job function (sponsorship, sports marketing, media, multicultural marketing), and more.

Existing sponsorship partners and activation: Winmo lists brands’ existing sponsorship partners (you can even search those sponsoring specific teams and leagues). Profiles also incorporate industry-leading AI from Relo Metrics to display in-venue activations, plus insight from Hookit that details estimated spend across sports. Use this information to scout potential partners in your area, perfect your pitch, and show how you can complement (or elevate) an existing strategy.

Export to your CRM: Once your lists are built, our Salesforce, Microsoft Dynamics, and HubSpot integrations make it easy to push your prospect data directly into your CRM. Export the entire list or individual accounts and contacts as you go.



Proactive prospecting: Winmo clients can search brands by planning periods, buying periods, and planning windows. Then uncover what percentage of a brand’s sponsorship spend is allocated to teams, leagues, athletes, and events.

Brand-agency relationships: Winmo maps all decision-makers (including agencies) responsible for a brand’s marketing strategy in one place. Find out which brand decision-makers, creative and media agencies, and sponsorship agencies are negotiating on a brand’s behalf.

Winmo Scoops group: Get daily Winmo leads right to your Slack (or email)! These curated opportunities detail brands rumored to be increasing spend, scouting marketing partners, and more.

Sales teams at both large and small corporations can find value in Winmo or SponsorUnited.


Although to maintain a full pipeline by focusing on future opportunities, Winmo may be the perfect fit. When determining which option is best for your team, ask yourself if you need to know

  • When brands are planning sponsorship budgets.
  • What demographics brands target.
  • Information about new sponsorships and how to approach those opportunities.
  • In-depth and accurate contact information.
  • What percentage of a brand’s sponsorship spend is allocated to teams, leagues, athletes, and events?
  • That you’ll be working with a trusted sponsorship industry adviser with 25+ years of experience.

If you’re interested in trying out Winmo for yourself, request a demo.

Request a Winmo trial today

If you liked this blog post, check out:

  1. Sponsorship Relationships That Are All in the Family: Q&A with Pocono Raceway
  2. 4 Actionable Insights from Winmo’s Scoops Group
  3. How to Find Ideal Sponsorship Partners

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