Welcome to our weekly roundup of the latest new business insights. This includes the new appointments, spending shifts and account moves, as well as the latest Coronavirus themed updates.
Find more insights and brand information here.
Asahi – Global beer group hired Trade Marketing Director Rob Hobart, effective May, to replace incumbent Tom Smith. Smith now serves as trade marketing head of Accolade Wines. Hobart previously served as a consultant at a variety of companies like Costa Coffee and AB World Foods. Before that, he was customer marketing director at Guinness Nigeria.
Beauty Pie – A buyers club for luxury beauty, recently boosted its digital team. It brought on Digital Marketing Head Anna Moore (May; former digital marketing manager at Liz Earle), Influencer, Marketing & Brand Partnerships Manager Nicola Cronin (April; former PR, marketing & events manager at Nails Inc) and Digital Designer Ellis Wyville (May; former digital designer at Olivia Burton).
BT Group – Hired a new marketing leader for its consumer division, which spans BT, EE and Plusnet. It employed Marketing Managing Director Christian Barrou Thrane, effective May, and he seems to replace Pete Oliver. Thrane formerly worked as the CMO of Telenor Sweden, and before that, as the CMO of DiGi Telecommunications.
Accounts on the move
L’Occitane – No longer works with DDB on global creative efforts. The beauty and skincare retailer conducted a pitch and appointed Anomaly Berlin. Adweek states the agency, which is owned by MDC Partners, will not affect regional relationships. Winmo lists The Corner London as the UK creative partner.
Halifax – Moved its creative account to New Commercial Arts, an independent agency that launched two weeks ago. The appointment ends the bank’s nine-year relationship with Adam&EveDDB, though Campaign clarifies that that shop will continue to work with other brands under parent company Lloyds Banking Group, including the flagship brand, Bank of Scotland and Scottish Widows. New Commercial Arts will handle brand strategy, customer experience and advertising.
Honda – One of the many car makers that just restarted production, brought on Cirkle to assist with PR across its UK dealership network. The independent agency won the work after a competitive pitch and replaced Prova PR. As reported by PRovoke, it will use ‘news, seasonal calendar hooks, content and news generation stories across hyper-local media, community platforms and social media’ to increase awareness among existing and new customers. It will specifically focus on younger consumers that want electrical vehicles.
Adbeat – Your guide to brands digital spend
BT – Increased spend by £739.2K vs. April 2020. This spend increase is likely to continue due to consumers spending more time at home.
Nickelodeon – Increased spend by £2.9M vs. April 2020 due to schools being closed because of lockdown.
Trading212 – Increased spend by £16.2M vs. April 2020. This is due to consumers looking to invest more in stocks and ETF’s.
These insights have been sourced from the WinmoEdge insights and Adbeat’s digital ad intelligence – providing real time digital ad spend tracking for over 3 million brands globally.
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