Winmo has announced a new exclusive partnership with U.K.-based Upfront Business Development. The agreement enables Upfront to offer its U.K. clients access to Winmo’s best-in-class database, which profiles top brands, agencies and the decision-makers in their ranks.
Last month, Propeller Group, a long-established B2B PR, content and events agency for the media, advertising and tech sectors, acquired a majority stake in Upfront Business Development.
Winmo CEO Dave Currie said of the partnership, “Accelerating growth is at the forefront of every one of our clients’ minds. Partnering with Propeller Group creates the U.K.’s most powerful, single-source destination for advertising and media sales professionals who target national advertisers, their agencies and technology providers. Consistently exceeding your sales quotas just became more attainable.”
This deal will give Upfront and Propeller clients exclusive access to data and insights that fuel profitable prospect relationships, including:
- Brand-Company-Agency Relationships
- Media Spend by Channel
- Campaign and Agency Review
As part of the deal, Upfront will be integrating its existing Stay Upstream product into the Winmo platform, which integrates seamlessly with other sales automation and inbound marketing platforms including Salesforce and HubSpot.
Jody Osman, managing director of Upfront, said “Winmo is a best in class new business tool, providing the latest brand insights and some really exciting predictive intelligence. We’re delighted to announce that Propeller Group and Upfront have an exclusive UK partnership with Winmo. We felt it was vital that our new integrated PR and business development proposition had data and technology at the heart of it. We’re really excited to have Winmo in place to support and drive new business activity for clients.”
For more information about the partnership and UK opportunities, click here.