As you know, the agency/client relationship requires constant nurturing. If you’re simply delivering what’s expected, that’s not enough. Being an indispensable partner means consistently over-delivering – not in time, but in value.
Ultimately, clients leave agencies for a variety of reasons. Often, this stems from spiked expectations – due to the complexity and pace of change. Agencies that don’t proactively lead the client, can’t demonstrate strategic value, and contribute little to no business impact are perceived as tactical vendors and are the most vulnerable to losing accounts.
Based on Mirren’s Organic Growth Custom Training with hundreds of agency teams, the Mirren Agency/Client Relationship EvaluationTM benchmarks both the health of your client relationships and the effectiveness of your client-facing teams. This informs which clients are most vulnerable, why, and what steps you can take to immediately strengthen the relationship.
We’ve created a downloadable guide that you can share with your team and get the assessment process started right away. Click here to get your copy of the guide.
Want More Insight on Growing Your Client Relationships?
Mirren CEO Summit: Join an exclusive group of small and mid-size agency leaders November 7 – 8 in New York. Special Discount: Save $350 with code 350Winmo. Expires soon: October 13, 2023.
Over the course of two jam-packed days, 35 industry innovators in 20 sessions will share how they’re inventing new revenue channels, streamlining their operations, and generating growth – with only the resources of a smaller operation.
You’ll leave completely reinvigorated and ready to take on 2024!