Top 10 Agencies in Winmo with the Biggest Client Media Spend: January 2024

January 10, 2024

For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the art of managing substantial budgets for comprehensive and sophisticated marketing campaigns, with an emphasis on achieving significant and measurable results. These clients may also require more sophisticated and integrated marketing strategies. Not to mention, sky-high expectations for the return on their investment. This puts pressure on agencies to deliver measurable results like brand awareness, customer engagement, and sales.

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Keep reading to discover the 10 agencies in Winmo that manage the highest media spend. Plus additional details including holding companies, fiscal close, intent insights, and top clients’ services and estimated media spend.

1)  Initiative: Media buying and planning

  • Total clients’ media spend: $2.41B
  • Employees: 1001+
  • Location: New York, NY
  • Holding company: Interpublic Group
  • Fiscal close: December
  • According to Winmo’s intent insights, Initiative has shown moderate interest in sales opportunities this week.
Top clients State Service Est. media spend
Amazon WA AOR: Media planning, media buying $ 749,230,091
Liberty Mutual Insurance MA AOR: Media planning, media buying $ 470,177,317
T-Mobile USA WA AOR: Media planning, media buying  $ 459,313,962
Corona Extra NY AOR: Media planning, media buying   $ 112,832,727
Applebees CA Media planning, media buying  $ 104,362,356
Merck & Company, Inc. NJ AOR: Media planning, media buying     $ 67,801,408
QuickBooks CA AOR: Media planning, media buying $ 67,131,661
IHOP CA AOR: Media planning, media buying $ 55,434,085
Gardasil NJ AOR: Media planning, media buying $ 54,179,015
Whole Foods Market TX Media planning, media buying  $ 52,265,992

2)  EssenceMediaCom: Design, digital, media buying and planning, public relations

  • Total clients’ media spend: $2.4B
  • Employees: 1001+
  • Location: New York, NY
  • Holding company: WPP
  • Fiscal close: December
Top clients State Service Est. media spend
Target Corporation MN AOR: Media planning, digital media buying   $ 317,511,661
AARP DC Media planning, media buying $ 192,350,096
Google, Inc. CA AOR: Media planning, digital media buying    $ 182,791,782
NBCUniversal, Inc. NY AOR: Media planning, media buying $ 165,148,848
Mars, Inc. VA AOR: Media planning, media buying $ 126,468,255
Airbnb CA AOR: Media planning, media buying $ 122,608,480
eBay CA AOR: Media planning, digital media buying   $ 114,914,122
Hilton Worldwide VA AOR: Media planning, media buying $ 82,061,958
Hotels.com TX AOR: Media planning, media buying $ 75,757,337
Google Chrome CA AOR: Media planning, media buying $ 57,266,951

3)  BBDO Worldwide: Full service and integrated

  • Total clients’ media spend: $2.3B
  • Employees: 1001+
  • Location: New York, NY
  • Holding company: Omnicom
  • Fiscal close: December
  • BBDO Worldwide has shown to be very interested in demand generation this week. It has also shown interest in ad tech, analytics and reporting, branding, campaigns, e-commerce, APIs and services, email marketing, entertainment, event management, sales, and website publishing.
Top clients State Service Est. media spend
AT&T TX AOR; Creative, digital $ 621,410,356
AT&T Mobility GA Creative $ 393,805,190
The Home Depot GA AOR: Creative $ 211,076,246
AARP DC AOR: Creative $ 192,350,096
Macy’s NY AOR: Creative $ 189,095,123
Ford MI AOR: Creative $ 105,440,448
Starbucks Corporation WA AOR: Creative $ 82,299,909
Merck & Company, Inc. NJ AOR: Media planning, media buying   $ 67,801,408
FedEx Corporation TN AOR: Creative $ 63,851,408
Pepsi NY AOR: Creative $ 60,458,386

4)  Starcom Worldwide: Media buying and planning

  • Total clients’ media spend: $2.21B
  • Employees: 1001+
  • Location: Chicago, IL
  • Holding company: Publicis
  • Fiscal close: December
  • Starcom Worldwide has shown to be very interested in email marketing and retail technology this week. It has also shown interest in agencies, analytics and reporting, demand generation, education, entertainment, event management, sales, and search marketing.
Top clients State Service Est.  media spend
The Allstate Corporation IL Media planning, media buying  $ 388,159,382
Allstate Automotive Insurance IL AOR: Media planning, media buying  $ 303,411,635
McDonald’s IL AOR: Media buying $ 283,975,271
Lowe’s Companies, Inc. NC AOR: Media planning/buying,programmatic $ 250,064,947
Bank of America NC AOR: Media planning, digital, media buying $ 131,479,796
Novartis Pharmaceuticals NJ Media Media planning, media buying  Buying $ 128,571,602
Best Buy MN AOR: Media planning, digital, media buying $ 82,150,651
Chick-Fil-A GA AOR: Media planning, media buying  $ 66,835,034
Olive Garden FL AOR: Media planning, media buying  $ 65,368,749
Visa CA AOR: Media planning, media buying  $ 61,535,622

5)  Publicis North America: Full service and integrated

  • Total clients’ media spend: $2.12B
  • Employees: 201-500
  • Location: New York, NY
  • Holding company: Publicis
  • Fiscal close: December
  • Publicis North America has shown to be very interested in email marketing this week. It has also shown interest in ad tech, APIs and services, CRM, demand generation, education, entertainment, event management, marketing, search marketing, strategy and analysis, and website publishing.
Top clients State Service Est. media spend
Verizon Consumer NJ Media planning, media buying $ 404,988,273
Walmart Stores, Inc. AR AOR: Creative, media planning/buying    $ 393,864,631
GlaxoSmithKline PA AOR: Media planning, media buying $ 205,661,276
USAA TX AOR: Media planning, media buying $ 138,191,983
Bank of America Corporation NC Creative, digital $ 131,479,796
LVMH NY AOR: Media planning, media buying $ 114,750,157
Pfizer NY AOR: Media planning, media buying $ 96,504,353
Dunkin’ MA Media planning, media buying $ 92,559,884
Visa CA AOR: Media planning, media buying $ 61,535,622
Louis Vuitton NY AOR: Media planning, media buying $ 57,891,704

6)  OMD: Media buying and planning

  • Total Clients’ Media Spend: $1.95B
  • Employees: 1001+
  • Location: New York, NY
  • Holding company: Omnicom
  • Fiscal close: December
Top clients State Service Est. media spend
State Farm Insurance IL Media planning, media buying $ 402,648,906
Nissan North America TN Media planning, media buying $ 238,791,493
The Home Depot GA AOR: Media planning, media buying $ 211,076,246
PepsiCo NY Media planning, digital, media buying, programmatic $ 175,903,064
Apple CA AOR: Media planning, media buying $ 127,484,970
FedEx TN AOR: Media planning, media buying $ 63,851,408
Pepsi NY Media planning, media buying $ 60,458,386
Frito-Lay TX Creative, media planning, media buying $ 55,525,596
Nissan Rogue TN AOR: Media planning, media buying $ 43,828,428
Quaker Oats NY Media planning, media buying $ 42,047,892

7)  Carat: Media buying and planning

  • Total clients’ media spend: $1.8B
  • Employees: 501-1000
  • Location: New York, NY
  • Holding company: Dentsu
  • Carat has shown interest in ad tech, agencies, analytics and reporting, campaigns, demand generation, education, email marketing, event management, and website publishing.
Top clients State Service Est. media spend
GMC Sierra MI AOR: Media planning, media buying $ 167,206,952
Chevy Silverado MI AOR: Media planning, media buying $ 164,185,064
Chevrolet MI AOR: Media planning, media buying    $ 153,453,082
Subway CT AOR: Media planning, media buying $ 149,140,603
Procter & Gamble OH Media planning, media buying $ 102,714,216
Charmin OH Media planning, public relations $ 86,854,866
Swiffer OH Media planning, media buying $ 78,633,724
Bounty OH Media planning, media buying, PR $ 78,406,253
Gillette OH AOR: Media planning, media buying    $ 71,065,384
GMC MI AOR: Media planning, media buying    $ 64,565,597

8)  Deloitte Digital: Digital

  • Total clients’ media spend: $1.73B
  • Employees: 1001+
  • Location: New York, NY
Top clients State Service Est. media spend
Amazon WA Digital $ 749,230,091
AT&T TX Digital $ 621,410,356
American Express NY AOR: Digital $ 147,020,020
American Automobile Association FL AOR: Digital $ 112,861,882
Chipotle Mexican Grill CA AOR: Digital $ 89,177,266
SAP America PA Digital $ 5,318,375
UBS Financial Services NJ Digital $ 2,570,553
United States Golf Association NJ Creative media, planning    $ 867,309
Costco Wholesale Corporation WA Digital $ 550,809
WNBA NY Media planning $ 403,112

9)  Horizon Media, Inc.: Media buying and planning 

  • Total clients’ media spend: $1.73B
  • Employees: 501-1000
  • Location: New York, NY
Top clients State Service Est. media spend
Kohl’s Corporation WI AOR: Media planning, media buying $ 225,911,565
Capital One VA Media planning, digital, media buying $ 198,577,083
Sleep Number MN AOR: Media planning, media buying $ 149,633,883
Dish Network CO AOR: Media planning, media buying $ 102,974,611
Safelite Auto Glass OH Media planning, media buying $ 97,210,380
UnitedHealth Group MN AOR: Media planning, media buying $ 96,310,109
National Football League NY AOR: Media planning, media buying $ 72,102,672
Honda Motor Co. CA AOR: Media planning, media buying $ 64,811,456
Bath Fitter TN Media planning, media buying $ 48,797,751
Reese’s PA AOR: Media planning, digital, media buying, social, programmatic $ 48,106,473

10)  The Martin Agency: Full service and integrated

  • Total clients’ media spend: $1.58B
  • Employees: 201-500
  • Location: Richmond, VA
  • Holding company: Interpublic Group
  • Fiscal Close: December
  • The Martin Agency has shown to be very interested in education and retail technology this week. It has also shown interest in ad tech, agencies, APIs and services, demand generation, e-commerce, event management, search marketing, strategy and analysis.
Top clients State Service Est. media spend
GEICO Corporation DC AOR: Creative, digital $ 880,102,918
DoorDash CA AOR: Creative $ 120,169,461
Royal Caribbean Cruises FL AOR: Creative $ 96,717,393
Sanofi US NJ AOR: Creative $ 95,834,146
Old Navy CA AOR: Creative $ 74,722,813
CarMax, Inc. VA AOR: Creative $ 52,090,840
UPS GA AOR: Creative, media planning, media buying    $ 47,414,097
TracFone Wireless FL Creative $ 39,403,593
Oreo IL Creative $ 38,629,117
Papa Johns International GA AOR: Creative $ 26,315,272

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