Top 10 Agencies in Winmo with the Biggest Client Media Spend: January 2024

For agencies, working with clients with high media spend requires significant time, energy, and organization. First, they must master the art of managing substantial budgets for comprehensive and sophisticated marketing campaigns, with an emphasis on achieving significant and measurable results. These clients may also require more sophisticated and integrated marketing strategies. Not to mention, sky-high expectations for the return on their investment. This puts pressure on agencies to deliver measurable results like brand awareness, customer engagement, and sales.

Keep reading to discover the 10 agencies in Winmo that manage the highest media spend. Plus additional details including holding companies, fiscal close, intent insights, and top clients’ services and estimated media spend.

1)  Initiative: Media buying and planning

• Total clients’ media spend: $2.41B
• Employees: 1001+
• Location: New York, NY
• Holding company: Interpublic Group
• Fiscal close: December
• According to Winmo’s intent insights, Initiative has shown moderate interest in sales opportunities this week.

2)  EssenceMediaCom: Design, digital, media buying and planning, public relations

• Total clients’ media spend: $2.4B
• Employees: 1001+
• Location: New York, NY
• Holding company: WPP
• Fiscal close: December

3)  BBDO Worldwide: Full service and integrated

• Total clients’ media spend: $2.3B
• Employees: 1001+
• Location: New York, NY
• Holding company: Omnicom
• Fiscal close: December
• BBDO Worldwide has shown to be very interested in demand generation this week. It has also shown interest in ad tech, analytics and reporting, branding, campaigns, e-commerce, APIs and services, email marketing, entertainment, event management, sales, and website publishing.

4)  Starcom Worldwide: Media buying and planning

• Total clients’ media spend: $2.21B
• Employees: 1001+
• Location: Chicago, IL
• Holding company: Publicis
• Fiscal close: December
• Starcom Worldwide has shown to be very interested in email marketing and retail technology this week. It has also shown interest in agencies, analytics and reporting, demand generation, education, entertainment, event management, sales, and search marketing.

5)  Publicis North America: Full service and integrated

• Total clients’ media spend: $2.12B
• Employees: 201-500
• Location: New York, NY
• Holding company: Publicis
• Fiscal close: December
• Publicis North America has shown to be very interested in email marketing this week. It has also shown interest in ad tech, APIs and services, CRM, demand generation, education, entertainment, event management, marketing, search marketing, strategy and analysis, and website publishing.

6)  OMD: Media buying and planning

• Total Clients’ Media Spend: $1.95B
• Employees: 1001+
• Location: New York, NY
• Holding company: Omnicom
• Fiscal close: December

7)  Carat: Media buying and planning

• Total clients’ media spend: $1.8B
• Employees: 501-1000
• Location: New York, NY
• Holding company: Dentsu
• Carat has shown interest in ad tech, agencies, analytics and reporting, campaigns, demand generation, education, email marketing, event management, and website publishing.

8)  Deloitte Digital: Digital

• Total clients’ media spend: $1.73B
• Employees: 1001+
• Location: New York, NY

9)  Horizon Media, Inc.: Media buying and planning 

• Total clients’ media spend: $1.73B
• Employees: 501-1000
• Location: New York, NY

10)  The Martin Agency: Full service and integrated

• Total clients’ media spend: $1.58B
• Employees: 201-500
• Location: Richmond, VA
• Holding company: Interpublic Group
• Fiscal Close: December
• The Martin Agency has shown to be very interested in education and retail technology this week. It has also shown interest in ad tech, agencies, APIs and services, demand generation, e-commerce, event management, search marketing, strategy and analysis.

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