Welcome to the “most wonderful time of the year” for many brands and retailers. According to Forbes, US holiday retail sales in 2021 are predicted to increase 2.7% to $1.093 trillion. And e-commerce will account for a record 18.9% of all holiday retail sales. While 2020 brought many changes to the typical buying and selling cycle (among other things), some oddities from last year’s holiday spenders (and the entire holiday season) will stick around.
For example, with incomes and leisure spending unstable throughout 2020, many retailers kicked off their Black Friday deals as early as October and November. And consumers took advantage of it. In Q4 2021, more businesses will offer these early deals — not only so shoppers can beat the crowds, but to combat continued supply chain issues and the shipping delays common during the holidays.
Additionally, the buy-now-pickup-in-store trend (adorably shortened to BOPIS in the retail sector) will also stick around in 2021. In fact, the National Retail Federation found that BOPIS improved the customer experience for 70% of surveyed consumers by increasing convenience. And 90% of those surveyed customers are more likely to choose a retailer based on convenience.
Check out some teaser info on the six holiday spenders highlighted in our Q4 eBook.
- This e-commerce company’s, focused on handmade or vintage items and craft supplies, heavy holiday and Small Business Saturday investments in 2020 paid off. Expect to see the company make similar efforts in Q4 2021. (This year’s Small Business Saturday will occur on November 27.)
- This denim brand is especially honing in on its digital business and new product category launches. These efforts resulted in a revenue increase of 14% for the most recent quarter.
- After launching a new 60-second spot during the NBA Finals, with the tagline “Live Your Truth,” this electronics company appears to be ramping spend back up, after decreasing spend in 2020.
- This discount retailer is shifting the majority of its advertising to online channels and is moving away from print and TV. Specifically, it’s utilizing search and social media to provide a better ROI.
- In Q4 2020, this chiropractic care chain debuted an annual holiday promotion, a Black Friday sale, and a year-end membership ad. Black Friday sales were up 98% per clinic YOY, and the company’s YOY sales per clinic were up 42%.
- As part of its effort to shift its retail model, this jewelry retailer acquired a D2C rental subscription company that allows consumers to rent costume jewelry online.
Here are the insights that Winmo customers have access to on a daily basis, packaged into actionable nuggets detailing:
- Six brands with unique offerings, and needs, for the 2021 holiday season.
- Select decision-maker contact information to get in the door.
- Opportunity analysis tailored to different seller types.
- Spend details, audience demos, and insight to fuel your outreach.
Download our full holiday spenders eBook. Then, take advantage of early indicators and get in with these six brands ahead of major buying and requests for RFPs.
We know it’s tough out there, but so are you. Especially when armed with the right intel. Cheers to your unfair advantage as we prepare for Q4 and the holiday season.