If Q3 is the slowest quarter, Q4 is the craziest. It’s a race to the finish line to meet sales and revenue goals, use up budgets before the reset next year, and plan for Q1 goal setting. With brand new CMO hires (and tons of other marketing execs, too), these brands aren’t wasting a second in the rest of 2022. Here’s your unfair advantage to reaching the right contacts, at the right time in Q4.
While each brand below welcomes a new marketing executive to the team, there are many other similarities, too. From banger digital display budgets to agency reviews and a shift to Gen-Z consumers, there’s much to be deduced when you hear about new CMOs hired. Here are details on four brands with new CMOs in Q4 2022:
MANTA, the data lineage platform, named Nancy Louisnord global CMO in October 2022. Louisnord most recently served as global CMO of EasyVista and is responsible for all global marketing duties such as campaigns, brand awareness, and product marketing. This hire could lead to agency appointments, so get in touch soon. MANTA’s target demographics are businesses that require data management assistance. The company will likely seek additional agency assistance, continue ramping up ad spend, and invest in new marketing channels.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance):
Kalderos helps solve problems facing the US healthcare system, working with providers and manufacturers to increase transparency through technology. The company created a new position by promoting Rhiannon Naslund to CMO. Naslund joined the company in 2020 as marketing VP and she’s now responsible for growing the company’s customer base, increasing engagement, and improving market position. This new position signals the company is more focused on marketing going forward.
Additional recent hires:
Kalderos’ target demographics are healthcare providers, drug manufacturers, and government agencies. The company will likely ramp up ad spending, diversify ad placements, and seek agency assistance. The recently-promoted CMO may outsource some duties to agency partners. Kalderos does not currently work with any agencies, but will likely seek PR/communication assistance at first. Focus your pitches on helping this company build brand awareness.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance):
Foria— a health and sexual wellness company — recently appointed Liz Dolinski as CMO. Dolinski most recently served as chief growth officer of Lunya and is responsible for brand vision, creative, growth, eCommerce, and omnichannel sales. The company will likely seek additional agency assistance, diversify ad placements, and continue ramping up digital spend.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance):
The NBA named Tammy Henault CMO, effective November 21st, 2022. Henault joins from Paramount, where she was the SVP of consumer marketing, streaming, and Paramount+. She will be responsible for global marketing for the NBA and its affiliate leagues. Additionally, Henault has been tasked with promoting the NBA’s new app and membership program. Later this month, Henault will report to the NBA’s deputy commissioner and COO Mark Tatum.
Additional recent hires:
The company will likely review the agency roster/hire additional assistance, ramp up digital ad spending again, and experiment with new marketing strategies. The NBA also invests in OOH, print, and local broadcast TV and utilizes sponsorships, too.
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)