Atlanta, GA (May 8, 2018) – List Partners, a B2B information services and consulting company specializing in the advertising space, announced today the acquisition of agency search consultancy AAR Partners.
With this acquisition, List Partners continues their rapid rise in the advertising and marketing sector under the leadership of CEO Dave Currie. “With a unique vista over the advertising and marketing ecosystem, we’ve experienced a tremendous shift in the market, and with that, a national and global change in the needs of our customers and the marketers they serve. A shake-up of the very way business solutions are procured by CMOs and their teams is an essential next step for our industry, one that we’ve embraced and look forward to taking the lead on with AAR Partners’ President, Lisa Colantuono and her team.”
AAR is one of the most in-demand, active agency search consultants in the country, having most recently conducted Agency of Record (AOR) searches and relationship optimization engagements for companies such as Ancestry.com, ClearChoice Dental Centers, El Pollo Loco, Aruba Tourism Authority and many more.
“Demand for business growth, innovation and delivery excellence continues to compound with tighter time-frames and higher expectations,” says Lisa Colantuono, President of AAR Partners. “This demand drives change and competition; it’s never been fiercer. Chief Marketing and Chief Growth Officers need trusted advisors to help navigate the nuances of today’s agency landscape in order to address many new marketing needs.”
The combination of these two companies, along with a merging of their respective data intelligence platforms, Winmo (List Partners) and Access Confidential (AAR Partners), will for the first time bring together a prospecting data center and agency search consultancy under one roof. With a shared vision of modernizing the search process, these data and consultancy powerhouses will provide CMOs an unprecedented vantage point from which to see – and search for – best-in-class service providers across the entire marketing ecosystem.
About List Partners LLC.
A B2B information services and consulting company, List Partners LLC. is at the crossroads of Media Properties & Publishers, Agencies and Management Consultants, Marketing Technology Firms and those in the Sponsorship and Entertainment categories. Focused on forging profitable, long lasting relationships within the advertising industry, List Partners’ umbrella of intelligence technology solutions and client services have been built on over two decades of experience. Continually recognized as one of the most progressive and fastest-growing private companies by Inc. 5000, List Partners is home to well-known brands like Winmo and Catapult New Business as well as legacy brands, The List Online and AdDataExpress.
To learn more about List Partners, visit ListPartnersLLC.com.
About AAR Partners
An agency search consultancy specializing in “Creating smAARt Relationships Impacting ROI” since 1980, AAR Partners prides itself on identifying the most appropriate communications agency for client needs. The veteran team has counseled more than 1,500 marketers over the years and are proud to say that AAR’s forged partnerships not only outlast the industry average, but also impact brand valuation.
To learn more, visit AAR Partners.
For questions, contact:
Jennifer Groese, VP of Marketing, List Partners LLC.
jenniferg@thelistinc.com