Winmo is about to roll OTT insights into its advertiser and agency database, and we’re so excited about this launch that we couldn’t keep it to ourselves. This April, OTT impression data will map to hundreds of brands in Winmo, thanks to our expanded relationship with TV ad measurement leader, iSpot.tv, so we’ve surfaced 25 top OTT spenders to spark your interest (and fill your prospect pipeline).
To give you a sample of the kind of opportunities our users can surface with OTT data, check out this list of 25 top non-linear TV spenders in the Food & Beverage category. The list includes key brand decision-makers and their media agencies per Winmo, so you can get a head start on reaching key OTT budget-holders.
So, what is OTT impression data and why does it matter?
OTT stands for “over-the-top” and is television and film content delivered through the internet. In fact, the phrase itself implies advertisers can bypass traditional media distribution on TV and reach their targeted audiences directly. There are no limitations from broadcast schedules, geography, or limited demographic knowledge. You know the big players — Hulu, Roku, Crackle, Plex, Pluto.TV, Vimeo, Vevo, and more have OTT ads. Excellent for brand awareness, OTT gives brands the power and data for retargeting.
According to Statista, 78% of consumers in the US used a subscription video-on-demand service in 2020, an increase of more than 25% in four years. OTT advertising is highly targeted, scalable, and measurable with a more controllable ad spend.
What makes OTT videos different?
Today, it’s not just about relevant content, ads need personalization and relevance, too. There’s so much to consider now — timing, tone, representation, location, masks or no masks? Unlike traditional TV advertising, these ads are dynamic and changed frequently in response to engagement. And, unlike other digital advertising sources, ads can’t be skipped.
Interested in OTT impression data for these and hundreds of other brands? Request a trial of Winmo to qualify for FREE extended access to OTT insights in your subscription.