Tips and Tricks for Building an Effective Sponsorship Pipeline

Tips and Tricks for Building an Effective Sponsorship Pipeline

Tips and Tricks for Building an Effective Sponsorship Pipeline from Winmo on Vimeo.

Presented by: Brian McCue, Director of Sponsorship Sales of The List | Jennifer Groese, Director of Marketing of The List

With $20 Billion dollars being spent on sponsorship in 2014, companies are looking to see how they can get a piece of the pie.

With a variety of techniques used in obtaining new partnerships, we’ve seen companies be most successful when they are able to: clearly define their target audience, invest in resources to support their success and have a solid plan in place to engage potential partners.

A similar arrangement to what Brian presented at the 2015 IEG Conference, this Webinar will discuss this technique in detail, in addition to covering:

  • How to target your audience using the Shotgun vs. Sniper approach and the benefits that come with it.
  • The importance of having resources like: CRM, Company Insights and Prospect Identification tools in place (including exclusive non-profit offerings).
  • Creative examples of emails and subject lines to capture a prospects attention.